Invite to participate in our growth

TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

• Worlds largest network away from the operator (2000+ locations, 2M+ consumers)

• Solutions deployed in CCD, Barista, Shoppers stop, Reliance, Leading malls and others

• Solutions for Ford, Toyota, Benz, Maruti, GM, Tata, Mahindra, Cabury’s. Coco cola, GSK, HSBC, Nike, Nokia, LG, HSBC, USL, Disney amongst many

• Worlds only augmented Reality Solution that works on all handsets

• 10+ patents, Several international awards ( Including Redherring global 100, advertising related awards)

TELiBrahma, to fuel our growth strategy wants to expand its innovation base. All the below job profiles carry industry standard remuneration, Attractive ESOP’s and an accelerated career path.

Available Roles

Product Manager

Pre Sales Manager

Program Manager - Campaigns

BluFi Operations Manager

Head Sales - Mumbai

Sales – Mumbai & Bangalore

Note: There are also opening in sales, technology and marketing

Product Manager

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills

Responsibility

• Identifies possible solutions of a technology in given domain

• Extensive Market Research for product specifications, road map & positioning

• Serve as the internal and external brand ambassador for the product offering

• Analyze business opportunities within a quantitative framework by market sizing, ROI models and revenue projections

• Identifies features of the product based on the target market

• Co-ordinates for completion of the required product and demonstrations

• Co-ordinates with sales team for pitching initial pilots

• Productization including marketing collaterals, Pricing and packaging

Skill sets required

• Experience in product marketing/management

• Experience in Product conceptualization, implementation and management.

• A degree in technology (A management from a premier institute is preferred)

• Enthusiasm to learn and adapt to different domains and technologies

• Ability to interface effectively and establish quick credibility and confidence with: Engineering, Sales, Business Development, Design, and External Partners

• Great oral and written presentation skills

• Possess a good blend of understanding about business and technology

• Possess an innate curiosity for services around mobile and internet

Pre sales Manager

We are a blend of technology and marketing and no one can understand you better than we do! Here is a chance for you to move away from me too work and move in to role that gives you wider exposure. Several awards and solutions that we have built is a testimony to what a technical guy with business bent of mind can achieve. You can be part of selling solutions based on cool patent pending technologies and assured results. We would assure you of this role nurturing and sharpening your techno marketing skills much better than what many of the MBA schools can do. Note: Candidates will also have option to work on international strategies.

Job profile

• Identify capabilities of products and solutions that we have

• Identifies engagement solutions for a brand/ vertical segment based on the brief provided

• Creates techno commercial presentations and proposals

• Works with sales team across the country towards sales closure

• Coordinates with delivery team for implementation of the solution

• Provides necessary feedback for development team to improve the offerings

Skil sets required

• 4-6 years of overall experience with 2years of pre sales experience

• A degree in technology and/or management

• Understanding of web and mobile applications architecture

• Experience in creating presentations and proposals

• Enthusiasm to learn and adapt to different domains and technologies

• Tech savvy with deep understanding of social networking and other internet branding technologies

• Any exposure to advertising and media would be highly preferred

Program manager - Campaigns

15 projects that go live on a weekly basis defines the execution challenge that we offer. Are you bored of having people for the sake of billing? Have you bored of working on project specifications that never see the light? Are you bored of managing the same technologies and infrastructure for years? Do you believe its not about having more people that define your career but accomplishing superior results. Get exposed to real world problem of project management where you need to stitch together complex technology, Creative that define consumer experience, ever shortening time lines, multiple partners and users to execute projects that can’t be postponed or cancelled!. Take this challenge and you will discover a new person in you

Responsibilities

• Sets up and supervises processes,

• Owns execution, results, report and customer satisfaction

• Execution plan and approvals

• Monitors and escalates delays

• Results management by coordinating with location, deployment and activation teams

• Crisis management and coordination

• Checklist management

• Completely owns all campaigns and customer communication

Skill sets required

• Experience in managing multiple project involving multiple vendors in a SI environment

• PMI certification preferred

• A degree in technology and/or management

• Understanding of web and mobile applications architecture

• Enthusiasm to learn and adapt to different domains and technologies

• Project and team management skills

• Customer front ending, reporting, risk management

BluFi Operations Manager

Are you bored of managing a typical IT environment? Looking for challenges beyond a regular office? Would you get excited with the prospect of managing worlds largest mobile network away from the operators? Would you get excited with the chance of defining strategies, technology and processes to manage a network of 2000+ terminals in 20 different cities and reach to 100M+ consumers. A job where uptime but directly impacts downloads and revenue for the company.

Our culture suggests that you will drive this network with smarter tool, optimized planning and with lot more experimentation.

Job profile

• Plans for the deployment based on the feedback from locations and campaign execution team

• Sets processes for deployment an monitoring of network

• Identifies tools to monitor the process and results

• Owns SLA and ensures same is always met

• Inventory and asset management to ensure optimum investment

• Owns budget and cost management

Skill sets required

• 6 years of experience in managing complex and production IT environment

• PMI certification preferred

• Experience in defining processes and tools

• Project and team management skills

• Experience in running a production environment

Head Sales - Mumbai

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills

Responsibility

• Identifies solutions for brands and lock them in as a long term partners

• Build a team that thrives in defining solutions and not selling classic media products

• Serve as the internal and external brand ambassador for the product offering

• Continuously engage with brands and agencies in identifying opportunities for mobile solutions

• Constant eye on the top line-to stretch and continuously redefine goals

• Coordinates with sales and technology team for pitching initial pilots

• Also be able to manage Branch affairs

Skill sets required

• Experience in sales at a mid/senior level position

• People management skills

• Preferably a management graduate from a reputed institute

• Enthusiasm to learn and adapt to different domains and technologies

• Possess a good blend of understanding about business and technology

• Possess an innate curiosity for services around mobile and internet

Sales - Mumbai & Bangalore

Here is a chance for you to be part of a team whose products the industry talks about . Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. An organization that has cool patent pending technologies, a nationwide consumer base and a very high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills.

Responsibility

• To build a good relationship with brands and agencies.

• Account management

• Serve as the internal and external brand ambassador for the company

• Be part of every digital media plan of brands

Skill sets required

• People with 2-3 years experience.

• Preferably a management graduate from a reputed institute

• Enthusiasm to learn and adapt to different domains and technologies

• Possess a good blend of understanding about business and technology

Those who are interested are requested to send your profiles to jobs@telibrahma.com along with following information

Time required for joining

Current CTC

Linkedin, twitter and Facebook Id

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Welcome to HOLiBrahma!

Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices!

Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices!

Following is the video that captures few colorful moments of our Holi celebration.

Good day,

Team TELiBrahma.

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Easy to get in.But no way to opt out! Is this mobile marketing?

“Hi!

Whether you like or not, every day we all get SMS Advertisements.

And of course, we do not have much control over this menace, except a blanket blocking.

Now, in India, a company has come up with a revenue sharing model. They share their advertisement revenue with us!

If you register your mobile number with them, you will get money for each SMS you receive.

Please do not forget to refer your friends too, once you are enrolled.

It will enhance your earnings via referral bonuses.

To know more log on to --------------------------------------”

This Friday morning I received the above e-mail. Funny part in the mail is that the advertisers clearly accept that they would be sending us messages whether we are for or against receiving these SMS’s. They are bribing us to receive their messages. I expect these mobile marketing firms to be a little more sensitive. This just shows that they have lost all sense of morality and just somehow want to push in their messages.

What probably they arguments are based on is that paying to consumers would be cheaper and better than investing in R&D, creative guys and working hours with agencies to come up with a good and effective ad campaign that best suits the brand etc.

They had sent this particular mail to me on my official email id which goes on to prove that they have not got their targeting right in the first place. I am sure that many of us with rather prefer to pay for not receiving spam on our mobiles and rather receive some useful stuff.

One could be interested on some mobile marketing promotions for maybe a day only. But once we opt for a promotion, things become difficult. When we wish to opt out of these SMS alerts no one knows how to stop these alerts. There is no clarity in their websites as well. Even if we found a way to opt out, we need to remember the shortcode and reply them to stop sending messages for which we need to pay a premium for the SMS!

What we need is a platform where we can choose what we want and come out of it with minimal effort. Something like we receive messages when we like by simply turning our bluetooth on and can keep them away by turning it off.

Isn't mobile marketing something that cheers up the customers rather than pushing messages on us?

Are advertisiers listening?

by Dharitri das.

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MINT: TELiBrahma is one of the promising Indian startup!

Following is the news article about TELiBrahma by one of the leading business media brand in India "MINT"

Picks from India’s start-up landscape

TELiBrahma Convergent Communications Pvt Ltd

What does it do: TELiBrahma is a mobile solutions provider which offers Bluetooth-enabled advertising solutions for cellphones (Bluetooth, a short-distance wireless technology, allows data connectivity between devices).

Investors: Inventus Capital, Ojas Venture Partners
Likely exit: M&A or IPO

Why it is hot: Advertisers need or prefer ad mediums/networks that enable or provide qualified reach, accountability of the spending in terms of measurability, rich media applications, cost-effective advertising and promotion at the point of sale or location. While existing mobile-based ad solutions aim to address the above needs of advertisers, they are dependent on service providers, and require either phones with GPS (global positioning system) or triangulation-based cellular techniques to reach customers thereby limiting scope. TELiBrahma with its nationwide network of Bluetooth enabled zones is positioned to take advantage of the emerging digital advertising landscape. “As ad spends increasingly move towards digital media/BTL with clear emphasis on measurability and relevance, we expect that TELiBrahma’s offering will do exceedingly well,” says Rajesh Srivathsa, managing partner, Ojas Venture Partners. BTL is short for below the line advertising that does not rely on traditional channels such as television, print or radio.

Click here for the source.

Good day,

Team TELiBrahma.

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TELiBrahma’s tribute to the “King of pop”.

“Michael Jackson is no more with us”. The news that made millions of fans across the globe spend their night sleepless! 

We at Telibrahma also share the same grief as the rest of his fans. After all he was an Icon who proved that talent knew no boundaries and innovation is what matters to make a difference!

Most of our employees are huge fans of MJ and we decided to pay a tribute to the king of pop, and more importantly, tribute to a real hero who inspired millions of kids to dream big!

Within 30 mins of the news in 26th June, we decided to provide fans memories of MJ that can reside on their mobile phone!

 We have worked on an animated content that provided the achievements of MJ, and took fans back to golden days of POP! This is completely a NON-COMMERCIAL activity from Telibrahma, where we just wanted to pass the memories of one of the best music personality of the century!

We have delivered the content in all our BluFi zones (Bluetooth enabled locations) across India like McDonalds, Barista, shopping malls, youth hangouts, restaurants, corporate locations etc...

The challenge was that there were no communication to the users about the content due to virtually zero turn around time! But we believed in the oldest form of communication to spread the word out – “Word of mouth”! 

We did this as a gesture of goodwill for his fans and to pay homage to a real hero. But what turned out was a result we didn’t even imagine! We have connected to over 40,000 unique fans in just two and a half days! Total number of Virals involved among peers was not accounted!

We believed that if the content is good, relevant and makes sense, users will spread the word out. And we have seen that many users were sending sms to their friends about the activity! And they have asked their friends to turn on their mobile bluetooth to receive special MJ content!

This activity proved the basics of mobile marketing: “Provide content that’s relevant and do that in an interesting way!” And more than that we have to ACT not REACT to achieve results in mobile marketing!

And our employees at TELiBrahma made it a “MJ-ONLY-DAY”! Who ever listening to music were playing ONLY Michael Jackson songs for the entire day!

Thank you MJ, for entertaining, inspiring and at last taught us few things!

Good day,

Team TELiBrahma.

Find more details about TELiBrahma, Here.

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Movie marketing solutions from TELiBrahma: Using the small screen to drive people to the big screen.

Tamilnadu (a state in southern India) easily ranks as one of the craziest movie following market in India. Added to this, there will be atleast one movie that’s hitting theaters every month. Unless the movie has big start value, it’s hard to pull the crowd to the theaters to make them experience the movie. Film producers find it’s difficult to differentiate their film from the rest in traditional marketing methods! 

To create a differentiation and a different offering for the movie crazy young fans, producers of Mutthirai an action packed romantic movie, wanted to try out a new mode of advertising in contrary to the conventional form of promoting movies and to break away from the clutter.

ASA productions partnered with TeliBrahma Convergent communications, India’s leading mobile solutions company based out of Bangalore. TeliBrahma possesses BluFi, its proprietary product, where marketers can engage with users over mobile with TeliBrahma’s 1000+ Blufi zones like Mc Donald’s, Barista, Café Coffee day, Shopping malls, Commercial streets and ability to convert any location on to an instant Bluetooth zone!

The objective is to reach out to people movie crazy fans in Chennai and to provide them a better experience about the movie on their mobile! Hence the campaign was carried out in popular hangout locations like Baristas and Shopperstop in Chennai for duration of 3 weeks. 

Users in the locations were educated about the promotions and prompted to turn their mobile Bluetooth to know more about the movie. Multiple mobile wallpapers of the movie were delivered to the users mobile along with the audio tracks from the movie. Users who wanted the complete song track were diverted to the WAP site of UTV, digital partners of ASA production and there they were able to download the full song directly on to their mobile.
This was the first time ever in the Tamil industry that an innovative mobile solution is used for a movie promotion! And for the users who were used to conventional promos, this happened to be a new experience and it was reflected in number of downloads!

We have connected to over 4000+ movie fans in the campaign period who got excited and downloaded the mobile wall papers and audio capsule of the movie. In a nutshell all fans went back with a piece of the movie which triggered a reason to watch the movie in the big screen! 

“Today, one cannot just do TV commercials and press ads to make sure a buzz for a film is created. To get the target audience of Mutthirai involved with the movie, we needed an interactive promotion. Doing Bluetooth publicity and providing wallpapers, ring tones with TeliBrahma not only helped us to create awareness about Mutthirai but also promote other paid downloads!. We wanted to leverage on the hit music of Mutthirai that became a good talking point for the movie and downloads were good way to trigger it” said Urmi Thakur, Marketing Executive of ASA productions.

Find more case studies from TELiBrahma Here.

For more information about TELiBrahma Click here.

Good day,

Team TELiBrahma.

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Now, products can talk to the consumers!

When Kropex, dealers for General Motors in Bangalore, India decided to try out Bluetooth based marketing for the LPG variant of Chevrolet Spark they didn’t expect 10500+ downloads in just 2 days activity in a shopping mall!

Kropex partnered with Telibrahma Convergent communications, India’s leading mobile solutions company based out of Bangalore.

TELiBrahma possesses BluFi, its proprietary product, where marketers can engage with users over mobile with TELiBrahma’s 1000+ BluFi zones like Mc Donalds, Barista, Café Coffeeday, Shopping malls, Commercial streets etc...

Chevrolet Spark was one of the early adopters of “PRODCASTER”, an innovation from TELiBrahma Convergent Communications where a product can communicate to its consumers directly!

“This demonstrates how TELiBrahma can enhance the effectiveness of traditional marketing campaigns. Display and mall activation are a proven property and our media ensures higher level of engagement, excitements, measurements and more importantly, results” explains, Suresh Narasimha, CEO of TELiBrahma Convergent Communications.

In the campaign what turned to be a buzz builder among the weekend crowd in the famous FORUM mall in Bangalore, existing BluFi infrastructure in the mall was converted in to a “Chevy Zone”. Cars which were exhibited in the mall were enabled with the Bluetooth transmitters.

Users in the mall could download wallpapers, car details, specifications in animated format, details of the dealer etc! Users in other parts of the mall received a communication about the car prompting them to check out the car in the exhibition area.

There was a great excitement about the activity since users never experienced some thing like this before and they started to spread the word among their peer groups. There were around 10500 downloads for the content against the average 1000-2000 downloads in the same location on a normal weekend.

Despite the negative media publicity for General Motors in recent times, users showed interest towards the promotion and have enquired for more details about Chevy Spark from the representatives in “Chevy Stall”, and expressed their trust with the Indian arm of General Motors!

For detailed case study of the campaign,  Click here. 

Find more information about TELiBrahma  Here.


Good day,

Team Telibrahma.

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Case study: Mobile engagement solutions for Kingfisher, India.

Client: UB Group, Kingfisher

Campaign Objective:

• To create brand connect with the target audience during the Indian Premier League 2009

• To communicate the message that Kingfisher is a Goodtimes partner of 5 teams

• Target age group: 18 to 30 years

The Campaign:

• The campaign was carried out in two phases. First there was a photo upload contest and then a Kingfisher contest

• As Kingfisher was part of 5 teams as their GOODTIMES partner, we asked users to upload their Goodtimes photo from their mobile

• In the second phase we carried out a Kingfisher contest wherein people received a contest form with questions regarding their local team and Kingfisher. E.g. ‘Who is the goodtimes partner of Mumbai Indians?’

• At the end of the activity, lucky winners were selected and presented with Kingfisher team merchandise

Challenges

• Kingfisher is associated with Beer and hence we could not promote the brand directly

• To break the myth that users won’t be receptive to mobile engagement ideas like photo upload, contests over mobile were initiated

Results

• More than 2 lakh downloads in 5 cities

• Around 814 photos were uploaded and 1036 responses on the contest within a fortnight.

Campaign Success

• The campaign saw the viral element at its best as there was more call to actions and the target audience has once again reiterated the fact that members responding to brand advertisements are high when it comes to mobile advertising.

For the detailed case study, please Click HERE

Good day,

Team TELiBrahma.

Welcome to the world of possibilities - Bluetooth 3.0.

Bluetooth SIG Adds Speed, Bandwidth via 802.11 with Version 3.0 of the Global Wireless Standard

From its annual All Hands Meeting in Tokyo last week, the Bluetooth SIG formally adopted Bluetooth Core Specification Version 3.0 High Speed (HS), or Bluetooth 3.0. This latest iteration of the popular short-range wireless technology fulfills the consumers’ need for speed while providing the same wireless Bluetooth experience – faster. The biggest improvement for the new standard is speed, which jumps from a top transfer rate of 3 Mbps found in the current Bluetooth standard to 24 Mbps in 3.0, according to the Bluetooth SIG.

So what exactly is Bluetooth 3.0?

Bluetooth 3.0 is the new version of the Bluetooth standard and reportedly is 160 times faster than the earlier version Bluetooth 2.1 with file transfer rates at 480 Megabit per second in close proximity and 100 megabits per second at 10 meters.

The drastical improvement in the throughput is achieved by using 802.11 technology, not technically Wi-Fi but reportedly the advancement in the standard allows the Bluetooth wireless frequency to piggyback on the Wi-Fi, allowing Bluetooth over Wi-Fi.

This is actually implemented by using two compatible Bluetooth modules that coordinate a switch to 802.11 to move bulk files and once the file transfer is complete, the device coordinate a switch back to the slower and backwards compatible 3 Mbps rate.

What are we going to see?

The blazing fast data speed of the improved standard can be used for a slew of applications including Video streaming from camcorders to TV sets and Computers, Computers and TV’s to Mobile phones, Wireless streaming of presentation from laptops to projectors and many more.

Apart from the streaming between consumer devices Mobile social networking and Bluetooth based mobile advertising is going to shape up to the next level. With throughputs comparable to Wi-Fi these business can do some really awesome stuff with Bluetooth 3.0.

Applications

With the availability of Bluetooth version 3.0 HS, consumers can expect to move large data files of videos, music and photos between their own devices and the trusted devices of others, without the need for cables and wires.

Some applications consumers will experience include:

1. Now we can transfer an entire music album or an entire DVD from your PC to your phone in seconds via Bluetooth
   
   
2. Bulk downloads photos to a printer or PC
3. Send heavy video files from camera or phone to computer or television in seconds
4. A virtual music store can be crated over a Bluetooth network and consumers can purchase music albums in seconds!
5. With greater speed and reach, a real-time game in a digital screen between the users spread across different geographies over a Bluetooth network is highly possible! (A user in a Mall in Bangalore can play real-time game with a user in a mall in Mumbai, which is live on a digital screen!)

TELiBrahma convergent communications, a leading mobile solutions player, based out of Bangalore, India with more than 1000+ Bluetooth zones with our proprietary technology BluFi, will adapt Bluetooth 3.0 in near future! We will keep you posted!

For information about how BluFi is used in mobile marketing in bringing brands to life on to the palms of consumers, please visit www.blufimedia.com

For more details about us please visit www.telibrahma.com

Good day,

Team TELiBrahma.

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