BluFi powered campaign for Toyota Fortuner.

Every month we are witnessing a great acceptance from leading brands for our “Prodcaster” idea! We’ve executed the first Prodcasting campaign for Chevrolet Spark in Forum Mall in Bangalore and it got featured in one of the leading mobile marketing new website “Mobile marketer”.

Last month we’ve taken the Prodcaster to the next level by deploying a HONDA JAZZ with BluFi and branded with call to action messages that makes users turn their mobile bluetooth engage with the car. And the activation was a great success and it’s been featured in Afaqs! and All about Outdoor.com.

This month, we’ve partnered with Toyota India to promote the newly launched SUV – Toyota Fortuner. Toyota had a planned activations in major airports in India where Fortuner was displayed in Domestic Lounge to create a direct connect with the potential audience. To provide detailed information about the car to the audience and to inspire them was a great challenge since the promoters were not always able to provide right information to the customers. To address that issue, we’ve deployed BluFi along with the car and educated users to turn on their mobile bluetooth to get the relevant information about Fortuner.

Users can access Fortuner wallpapers, hi-resolution video and an exclusive mobile application that has all details like technical specifications, advanced technology details, an option for users to view different colors of Fortuner, locate a nearest dealer etc.

The activations is a huge success and we've engaged with 23,150 unique users and registered over 70,279 downloads for the brand content in just one month of the activity!

Following is the detailed presentation of the campaign.

Toyota Fortuner

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Good day,

Team TELiBrahma.

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When HONDA talks!

Last month, we’ve covered about “Prodcaster”, our innovation where products itself can talk to customers. We’ve also covered the case study of Chevrolet Spark which was our first Prodcasting campaign.

This month, we’ve taken the Prodcaster to the next level with Honda Jazz! Honda wanted to try out innovative marketing for the newly launched Jazz, they found BluFi an interesting platform to reach their on - the – go consumers via mobile.

During the one month activity, a Honda Jazz was enabled with BluFi and made to go around different parts of the city. Users were educated about the activity with stickers and banners pasted in the car to turn in their mobile bluetooth. When users turn their mobile bluetooth, videos, specifications and dealer details have been delivered to them.

It created a lot of buzz among the crowd since it’s a new experience for them. The results also proved the fact BluFi holds a great opportunity to create engagement with customers.

The campaign created huge buzz even before the completion. The activity was featuredin India’s leading portal for advertising, media and marketing “Afaqs!” and also in "All About Outdoor" a leading OOH trends and news portal.

Following is the detailed presentation of the campaign.

Honda Jazz

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Read more...