BluFi powered campaign for Toyota Fortuner.

Every month we are witnessing a great acceptance from leading brands for our “Prodcaster” idea! We’ve executed the first Prodcasting campaign for Chevrolet Spark in Forum Mall in Bangalore and it got featured in one of the leading mobile marketing new website “Mobile marketer”.

Last month we’ve taken the Prodcaster to the next level by deploying a HONDA JAZZ with BluFi and branded with call to action messages that makes users turn their mobile bluetooth engage with the car. And the activation was a great success and it’s been featured in Afaqs! and All about Outdoor.com.

This month, we’ve partnered with Toyota India to promote the newly launched SUV – Toyota Fortuner. Toyota had a planned activations in major airports in India where Fortuner was displayed in Domestic Lounge to create a direct connect with the potential audience. To provide detailed information about the car to the audience and to inspire them was a great challenge since the promoters were not always able to provide right information to the customers. To address that issue, we’ve deployed BluFi along with the car and educated users to turn on their mobile bluetooth to get the relevant information about Fortuner.

Users can access Fortuner wallpapers, hi-resolution video and an exclusive mobile application that has all details like technical specifications, advanced technology details, an option for users to view different colors of Fortuner, locate a nearest dealer etc.

The activations is a huge success and we've engaged with 23,150 unique users and registered over 70,279 downloads for the brand content in just one month of the activity!

Following is the detailed presentation of the campaign.

Toyota Fortuner

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Good day,

Team TELiBrahma.

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Realtime survey using Mobile.BluFi @ Instoreasia09.

TELiBrahma was part of recently concluded “Instoreasia 09” as its mobile partner. During the event that happened for 3 days in BIEC, Bangalore, the entire location was converted in to a BluFi zone (Bluetooth zone), and visitors were educated about the campaign and were requested to turn their mobile bluetooth to experience the event on their mobile.

An exclusive mobile application from Instoreasia 09, where users can learn about the event, details of companies participating and their stalls, detailed scheduled, profile of speakers and a feedback form about the event.

We have also included a survey form in the application. Since mobile is easier to provide feedback and users have complete freedom to participate or avoid and more importantly we wanted to check the effectiveness of the mobile as a tool for getting user responses.

This is a first of its kind interactive survey conducted among the customers in real-time environment. Results of the survey were thought provoking and are listed below:

Total number of unique downloads for a 3 day B2B event was 1269.

BluFi observed a repeat foot fall of 50%-60% between day 1 and day 2, 40% between day2 and day 3, 30% on all the 3 days.

BluFi also observed a very high dwelve time of 3-4 hours on an average. 

Survey gave us some interesting stories!

More than 80% of the retailers are not satisfied with their ability to

  a. Communicate offers @ the store level

  b. Getting feedback from the consumers on instore experience

Situation was slightly better when it came to ability of users to find the products or ability of store managers to help consumers understand. In these 2 cases only 40% of them were totally unhappy and another 20% felt there is a need for improvement


Survey also included a question on challenges of using couponing

Response spread was lot more uniform when it came to couponing.

Feedback was divided between logistics, Ease of use by users, Cost of managing and analytics.

Good day,

Team Telibrahma.

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Setback for SMS marketing.

We came across an interesting article with regard to SMS marketing (Click here for the article)

From our perspective, it is not just illegal but serious wastage of money and brand worth. Opting out of an ad should be as easy as changing the channel/ shutting the TV. Creativity and value for consumers should dictate user’s interest in watching an ad or marketing message.

Did we say users turn on Bluetooth because we focus on delivering them value?

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Good day,

Team TELiBrahma.

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A one of its kind mobile campaign to generate walk-ins to specific retail outlets!

“Sangeetha mobiles” is a leading mobile phone retailer based out of Bangalore, India. They partnered with TELiBrahma to increase walk-ins to their outlets in Bangalore during their annual sale. 

The objective was to communicate multiple offers in the promotion to the right customers and to overcome the disbelief in promotions in a competitive market. 

The campaign strategy is to target right customers at the right time and deliver relevant content to them, which is possible only with BluFi. And to make the communication relevant to their present location.

We segmented customers based on their phones as lower end, mid segment and high end handsets and we delivered relevant communication to them by delivering offers that matched their mobile profile.

“For mid segment handsets we delivered offers on Memory cards to upgrade their mobile memory!”

During the campaign our existing BluFi network in shopping malls, youth hangouts, restaurants, commercial streets etc were used for the promotions. The retailer has multiple outlets in Bangalore and in the BluFi locations near the outlet we delivered the promotional message to customers and prompted them to walk-in to the outlet by providing the address of the nearest outlet.

“Users in Bangalore Forum mall received a relevant offer along with a message to walk-in to the ‘Sangeetha’ outlet at 2nd floor for more offers and surprises.”

Needless to say, this thoughtful campaign enticed users and made them believe that this offer is like exclusively designed for them! Following are some of the statistics that proves BluFi is an effective medium for brand communications!

50000+ users were engaged to the promotions through 20+ hangout locations around Bangalore!

Footfalls of users with Bluetooth turned on in different retail locations increased from 20% to 150% during the campaign

Over 4000 users visited the store after they received offer details via BluFi!

Staggering 45% increase in footfall with Bluetooth turned on across the locations!

For detailed case study of this campaign, Click here.

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Good day,

Team TELiBrahma.

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