Invite to participate in our growth

TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

• Worlds largest network away from the operator (2000+ locations, 2M+ consumers)

• Solutions deployed in CCD, Barista, Shoppers stop, Reliance, Leading malls and others

• Solutions for Ford, Toyota, Benz, Maruti, GM, Tata, Mahindra, Cabury’s. Coco cola, GSK, HSBC, Nike, Nokia, LG, HSBC, USL, Disney amongst many

• Worlds only augmented Reality Solution that works on all handsets

• 10+ patents, Several international awards ( Including Redherring global 100, advertising related awards)

TELiBrahma, to fuel our growth strategy wants to expand its innovation base. All the below job profiles carry industry standard remuneration, Attractive ESOP’s and an accelerated career path.

Available Roles

Product Manager

Pre Sales Manager

Program Manager - Campaigns

BluFi Operations Manager

Head Sales - Mumbai

Sales – Mumbai & Bangalore

Note: There are also opening in sales, technology and marketing

Product Manager

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills

Responsibility

• Identifies possible solutions of a technology in given domain

• Extensive Market Research for product specifications, road map & positioning

• Serve as the internal and external brand ambassador for the product offering

• Analyze business opportunities within a quantitative framework by market sizing, ROI models and revenue projections

• Identifies features of the product based on the target market

• Co-ordinates for completion of the required product and demonstrations

• Co-ordinates with sales team for pitching initial pilots

• Productization including marketing collaterals, Pricing and packaging

Skill sets required

• Experience in product marketing/management

• Experience in Product conceptualization, implementation and management.

• A degree in technology (A management from a premier institute is preferred)

• Enthusiasm to learn and adapt to different domains and technologies

• Ability to interface effectively and establish quick credibility and confidence with: Engineering, Sales, Business Development, Design, and External Partners

• Great oral and written presentation skills

• Possess a good blend of understanding about business and technology

• Possess an innate curiosity for services around mobile and internet

Pre sales Manager

We are a blend of technology and marketing and no one can understand you better than we do! Here is a chance for you to move away from me too work and move in to role that gives you wider exposure. Several awards and solutions that we have built is a testimony to what a technical guy with business bent of mind can achieve. You can be part of selling solutions based on cool patent pending technologies and assured results. We would assure you of this role nurturing and sharpening your techno marketing skills much better than what many of the MBA schools can do. Note: Candidates will also have option to work on international strategies.

Job profile

• Identify capabilities of products and solutions that we have

• Identifies engagement solutions for a brand/ vertical segment based on the brief provided

• Creates techno commercial presentations and proposals

• Works with sales team across the country towards sales closure

• Coordinates with delivery team for implementation of the solution

• Provides necessary feedback for development team to improve the offerings

Skil sets required

• 4-6 years of overall experience with 2years of pre sales experience

• A degree in technology and/or management

• Understanding of web and mobile applications architecture

• Experience in creating presentations and proposals

• Enthusiasm to learn and adapt to different domains and technologies

• Tech savvy with deep understanding of social networking and other internet branding technologies

• Any exposure to advertising and media would be highly preferred

Program manager - Campaigns

15 projects that go live on a weekly basis defines the execution challenge that we offer. Are you bored of having people for the sake of billing? Have you bored of working on project specifications that never see the light? Are you bored of managing the same technologies and infrastructure for years? Do you believe its not about having more people that define your career but accomplishing superior results. Get exposed to real world problem of project management where you need to stitch together complex technology, Creative that define consumer experience, ever shortening time lines, multiple partners and users to execute projects that can’t be postponed or cancelled!. Take this challenge and you will discover a new person in you

Responsibilities

• Sets up and supervises processes,

• Owns execution, results, report and customer satisfaction

• Execution plan and approvals

• Monitors and escalates delays

• Results management by coordinating with location, deployment and activation teams

• Crisis management and coordination

• Checklist management

• Completely owns all campaigns and customer communication

Skill sets required

• Experience in managing multiple project involving multiple vendors in a SI environment

• PMI certification preferred

• A degree in technology and/or management

• Understanding of web and mobile applications architecture

• Enthusiasm to learn and adapt to different domains and technologies

• Project and team management skills

• Customer front ending, reporting, risk management

BluFi Operations Manager

Are you bored of managing a typical IT environment? Looking for challenges beyond a regular office? Would you get excited with the prospect of managing worlds largest mobile network away from the operators? Would you get excited with the chance of defining strategies, technology and processes to manage a network of 2000+ terminals in 20 different cities and reach to 100M+ consumers. A job where uptime but directly impacts downloads and revenue for the company.

Our culture suggests that you will drive this network with smarter tool, optimized planning and with lot more experimentation.

Job profile

• Plans for the deployment based on the feedback from locations and campaign execution team

• Sets processes for deployment an monitoring of network

• Identifies tools to monitor the process and results

• Owns SLA and ensures same is always met

• Inventory and asset management to ensure optimum investment

• Owns budget and cost management

Skill sets required

• 6 years of experience in managing complex and production IT environment

• PMI certification preferred

• Experience in defining processes and tools

• Project and team management skills

• Experience in running a production environment

Head Sales - Mumbai

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills

Responsibility

• Identifies solutions for brands and lock them in as a long term partners

• Build a team that thrives in defining solutions and not selling classic media products

• Serve as the internal and external brand ambassador for the product offering

• Continuously engage with brands and agencies in identifying opportunities for mobile solutions

• Constant eye on the top line-to stretch and continuously redefine goals

• Coordinates with sales and technology team for pitching initial pilots

• Also be able to manage Branch affairs

Skill sets required

• Experience in sales at a mid/senior level position

• People management skills

• Preferably a management graduate from a reputed institute

• Enthusiasm to learn and adapt to different domains and technologies

• Possess a good blend of understanding about business and technology

• Possess an innate curiosity for services around mobile and internet

Sales - Mumbai & Bangalore

Here is a chance for you to be part of a team whose products the industry talks about . Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. An organization that has cool patent pending technologies, a nationwide consumer base and a very high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills.

Responsibility

• To build a good relationship with brands and agencies.

• Account management

• Serve as the internal and external brand ambassador for the company

• Be part of every digital media plan of brands

Skill sets required

• People with 2-3 years experience.

• Preferably a management graduate from a reputed institute

• Enthusiasm to learn and adapt to different domains and technologies

• Possess a good blend of understanding about business and technology

Those who are interested are requested to send your profiles to jobs@telibrahma.com along with following information

Time required for joining

Current CTC

Linkedin, twitter and Facebook Id

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IntARactive engagement at events. A great case study.

Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite.

The Programme, with “Marketing 3.0: One to One and One to a Billion!” as its theme with interesting sessions that addresses the challenges confronting the marketing and business community in the modern era.

TELiBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”. We ave received great response for the idea which was evident in the numbers!

Mindshare Brand Equity event case study.

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

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BluFi @ India Telecom 09

India Telecom 2009, fourth consecutive year of the leading international conference and exhibition is a forum for promoting Telecom for Inclusive Growth through Enterprise and Learning is one of the most awaited event in the Telecom Sector. This event is jointly organized by FICCI, DOT and Ministry of Communications & IT.

The event mainly consists of 50 Conferences and an Exhibition with 5 pavilions, over 3 days. Delegates from various verticals and industries visited this event.To provide great engagement in the event TELiBrahma partnered with the organizers for the third consecutive year!

The objective is to enable organizers to manage information among the delegates, exhibitors and the speakers. Provide a simple and a secure platform for networking at the event. Simplify the process of collecting feedback about the event from different delegates.

Our Solution:

BluFi, the proprietary solution from TELiBrahma was deployed at the event. The entire event area was converted into a Bluetooth zone. A mobile application was delivered to the mobile phones of participants at the event. The mobile application had following options:

• Users were able to view the schedule of conference and refer various details regarding the event on their mobile phones
• With the help of stall guide, users were able to look out for the different stalls under various pavilions using their mobile phone
• Networking was made simple with an inbuilt networking tool in the application. Users were able to leave their contact with the organizers through BluFi with a note mentioning their industry and their interested verticals. This information was collected through BluFi and passed on to the organizers to send across the relevant contacts to delegates as per their preferences
• Users were able to rate the conferences and various aspects of the event through mobile and leave their feedback with the organizers

Good day,

Team TELiBrahma.

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BluFi store - Redefining mobile content purchase.

TELiBrahma has come up with yet another innovative solution called “BluFi store”. Through BluFi store users can download best of the mobile content from renowned content developers at affordable cost. A first of its kind initiative in the world, where users can purchase vouchers of their choice, access different mobile content like mobile games, wallpapers, videos etc and download their favourite mobile content through BluFi!

BluFi store is available in 50+ outlets in Bangalore across locations like shopping malls, cyber cafes, medical store, stationary shops, mobile service centers, mobile retail outlets, bus ticket booking counters in the locations like Jaynagar, Banashankari, BTM layout, Madivala, Vijaynagar, Koramangala, Nagarbhavi .

At present we are receiving around 50 downloads of mobile games per day. The 2nd phase of expansion will be happening in Mumbai and Delhi. We are targeting 10 major cities in India and 10000+ outlets in the next 6 months.

Good day,

Team TELiBrahma

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Will it work or not work?

We are currently doing a campaign for one of the famous brands. There are campaigns not only demonstrating the solution challenges we face in certain scenarios but also highlighting the fact that if the campaign is well thought, better results are bound to come for a brand.

When we decided to do this campaign, all we knew was that it was a cantor activity wherein cantor will move around the Mumbai city distributing content, mobile forms and mobile coupons from the brand.

But we started seeing great challenges as in case of any events on its first day when the actual deployment began. We met with some unforeseen problems during deployment that included unavailability of power supply (battery operated devices will not last for a 10 hour campaign). To our surprise it was not a single deployment but 5-6 different installations a day including few in slums, streets and not-so-common places in Mumbai.

But that did not dither our passion for delivery nor our technology and its robustness. Both our team and technology was ready for this challenges and pictures below will talk about this.

But that’s ok were the people ready for this? Were they turning on Bluetooth to engage with the brand on mobile? Check out these pictures.

Amazing number of people in the vicinity (more than 400 or 80% +) took no time to engage with the activity through our media (BluFi) and participated in the activation through their mobile to get a chance to dance and sip a free drink. While the results of the campaign would be shared once the activity is completed, we just wanted to share this information to explain following facts:

1. Challenges of technology and execution and how a great team and technology can live up to those challenges
2. Proof of how campaigns that connect to consumers can create wonders for the brand
3. And lastly, why we always believe that SEC “C” and rural India is lot more aware and ready for what we do as a company

Good day,

Team TELiBrahma

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6 reasons why marketers will love BluFi.

BluFi is consumer friendly: Consumers love when they get branded content for FREE! As most consumers feel that present data plans are expensive and slow on speed, BluFi on the other hand costs them Zero and it’s faster than the 3G! BluFi is completely permission based and users can easily opt of the engagement just by turning of their mobile bluetooth hence provide the control to the user!

BluFi for great reach: What ever the sine of media plan is, BluFi can help marketers to reach the mobile consumers at various locations like shopping malls, restaurants, hangouts, corporate locations, cricket stadiums etc across India. Marketers can reach the “hard to reach consumers who are on mobile” via BluFi more effectively than other medium.

Target the right consumer: Blufi makes it possible to target users based on the mobile phone model they carry with. So when a luxury brand wants to engage with the TG, BluFi helps to target all hi-end mobile phones in BluFi locations and deliver the brand message.

Customized messages: Using BluFi, brands can deliver different messages to different users based on the mobile models, duration of the day, location of the user, based on the previous interactions with the users etc. This helps brand to stand out from the clutter and to provide great engaging content for users. BluFi also identifies different mobile models and will deliver the right content for users which is compatible to their mobile phone.

Rich media on mobile: Using BluFi we can deliver rich media content to users’ mobile in lesser time than any other mediums! Rich brand content like TVC, wallpapers, screensaver, mobile games, mobile applications, flash files, mobile coupons, mobile brochures etc can be delivered to users.

Measurement: Measurement of the campaign in BluFi is advanced than many existing mediums available. Measurement can be made based on the location, time duration, consumer segment based on the mobile phone models, viral element etc. Advanced measurement like these helps marketers to read the impact of the campaign, get feedback from the consumers and to customize the message if required.

Good day,

Team TEliBrahma.

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Media planning with BluFi

While BluFi delivered lot of interesting campaigns for some of the biggest brands in the country over last few months, we always feel, there needs to be lot more awareness about BluFi as a media to reach mobile consumers effectively.

To bridge the gap we recently did an analysis integrated with an independent survey on BluFi network and usage patterns. Seeing the results we thought it is exciting for us to share the same with planners.

For the analysis following data were considered:

1) Network Data 2) Sample space 3) 100% accuracy

Some of the exciting findings include…

• 73% of users wanted to constantly know about new products coming up in the market
• 63% are interested in fashion and latest trends
• 63% are interested in holidaying abroad
• 22% are planning to buy a new 2 wheeler and 32% of them are planning to go for a 4 wheeler within an year
• 71% would access BluFi for the second time within a month and 35% of them would access BluFi atleast 5 times within a month
• 59% are interested in accepting communication from Liquor companies

Refer the following presentation for more details:

BluFi For Media Planners

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

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Consumer acceptance for BluFi.

BluFi is any marketer’s dream, where they can use existing 600+ BluFi locations across India like shopping malls, hangouts, restaurants, corporate locations or deploy BluFi in their existing BTL activations, OOH properties like hoardings, bus shelters etc.

We are very much focused in providing great engagement opportunities to users by understanding their usage patterns and behaviour. Based on our analysis and previous campaigns, we’ve identified interesting insights on the user behaviour and the factors that influencing user acceptance towards BluFi.

BluFi consumer acceptance stack

We are witnessing great acceptance from the consumers for BluFi across locations. Consumers are eagerly engaging with BluFi when they have been educated about the campaign. There is also a great increase of the repeat users in our permanent BluFi locations across India which proves the fact that consumers are on the lookout for best deals and information (Ref. above pic).

From our survey and past campaigns, we have found that following are the great reasons for users to engage with BluFi:

• Free mobile downloads (35%)
• Free offers/news (20%)
• I like the brand (22%)
• I like the campaign (12%)
• My Bluetooth is always on (5)
• Excitement (rest)

BluFi Acceptance pattern

Different set of customers are accepting BluFi to engage with interesting campaigns. As the above picture indicates, BluFi is also a great medium to reach SEC A and SEC A+ users who are very hard to reach and establish an engaging brand experience and also at various touch points like kiosks,mobile vans, airports, shopping malls, youth hangouts, events etc!

Increase in Bluetooth acceptance with activations

As per our data almost 73% of users are looking forward to get more information about the products to be launched. And from our experience we have witnessed great user acceptance for brand messages. The number of users who accept brand messages increases when there is a great buzz happening with the activations in the location.

We've also found that following activations provides great triggers for users to engage with brands in BluFi zones:

• Consistent and persistent education through banners/posters/standees etc
• Campaign specific activations
• Announcements
• Promoters
• Word of mouth/Viral
• Education via digital screens

BluFi provides great advantages for brands to establish great engagement with consumers when they are in mood for engaging with the brand.

Good day,

Team TELiBrahma.

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BluFi for great reach and impact.

We at Telibrahma are always on the look out for opportunities to provide more value to our clients by maximizing the reach and impact. Recently, we’ve increased our BluFi footprint with Spencer’s retail and Aditya Birla group’s “More” two of the leading modern retail outlets in India. This provides great opportunity for marketers to target home makers and housewives who are influential decision makers!

Network analytics from BluFi:

- Access to both male and female consumers in 18+ cities across India with Mumbai, Delhi and Bangalore forming the bulk of traffic

- Marketers can reach 72% of the consumers closer to POS and 60% of the consumers with corporate profile who are hard to reach with other mediums

- BluFi helps marketers to reach 87% of the youth audience on their favourite gadget “mobile”

- Survey indicates that >70% of the youth have direct influence on what products their parents purchase and >60% influence on what their friends purchase

- Marketers can target consumer based on the mobile phone they carry! For e.g. luxury brands can target users with hi-end models thus engaging with the right target audience

Good day,

Team TELiBrahma.

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A one of its kind mobile campaign to generate walk-ins to specific retail outlets!

“Sangeetha mobiles” is a leading mobile phone retailer based out of Bangalore, India. They partnered with TELiBrahma to increase walk-ins to their outlets in Bangalore during their annual sale. 

The objective was to communicate multiple offers in the promotion to the right customers and to overcome the disbelief in promotions in a competitive market. 

The campaign strategy is to target right customers at the right time and deliver relevant content to them, which is possible only with BluFi. And to make the communication relevant to their present location.

We segmented customers based on their phones as lower end, mid segment and high end handsets and we delivered relevant communication to them by delivering offers that matched their mobile profile.

“For mid segment handsets we delivered offers on Memory cards to upgrade their mobile memory!”

During the campaign our existing BluFi network in shopping malls, youth hangouts, restaurants, commercial streets etc were used for the promotions. The retailer has multiple outlets in Bangalore and in the BluFi locations near the outlet we delivered the promotional message to customers and prompted them to walk-in to the outlet by providing the address of the nearest outlet.

“Users in Bangalore Forum mall received a relevant offer along with a message to walk-in to the ‘Sangeetha’ outlet at 2nd floor for more offers and surprises.”

Needless to say, this thoughtful campaign enticed users and made them believe that this offer is like exclusively designed for them! Following are some of the statistics that proves BluFi is an effective medium for brand communications!

50000+ users were engaged to the promotions through 20+ hangout locations around Bangalore!

Footfalls of users with Bluetooth turned on in different retail locations increased from 20% to 150% during the campaign

Over 4000 users visited the store after they received offer details via BluFi!

Staggering 45% increase in footfall with Bluetooth turned on across the locations!

For detailed case study of this campaign, Click here.

Find more case studies from TELiBrahma Here.

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Want to know more about TELiBrahma? Click here.

Good day,

Team TELiBrahma.

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Easy to get in.But no way to opt out! Is this mobile marketing?

“Hi!

Whether you like or not, every day we all get SMS Advertisements.

And of course, we do not have much control over this menace, except a blanket blocking.

Now, in India, a company has come up with a revenue sharing model. They share their advertisement revenue with us!

If you register your mobile number with them, you will get money for each SMS you receive.

Please do not forget to refer your friends too, once you are enrolled.

It will enhance your earnings via referral bonuses.

To know more log on to --------------------------------------”

This Friday morning I received the above e-mail. Funny part in the mail is that the advertisers clearly accept that they would be sending us messages whether we are for or against receiving these SMS’s. They are bribing us to receive their messages. I expect these mobile marketing firms to be a little more sensitive. This just shows that they have lost all sense of morality and just somehow want to push in their messages.

What probably they arguments are based on is that paying to consumers would be cheaper and better than investing in R&D, creative guys and working hours with agencies to come up with a good and effective ad campaign that best suits the brand etc.

They had sent this particular mail to me on my official email id which goes on to prove that they have not got their targeting right in the first place. I am sure that many of us with rather prefer to pay for not receiving spam on our mobiles and rather receive some useful stuff.

One could be interested on some mobile marketing promotions for maybe a day only. But once we opt for a promotion, things become difficult. When we wish to opt out of these SMS alerts no one knows how to stop these alerts. There is no clarity in their websites as well. Even if we found a way to opt out, we need to remember the shortcode and reply them to stop sending messages for which we need to pay a premium for the SMS!

What we need is a platform where we can choose what we want and come out of it with minimal effort. Something like we receive messages when we like by simply turning our bluetooth on and can keep them away by turning it off.

Isn't mobile marketing something that cheers up the customers rather than pushing messages on us?

Are advertisiers listening?

by Dharitri das.

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MINT: TELiBrahma is one of the promising Indian startup!

Following is the news article about TELiBrahma by one of the leading business media brand in India "MINT"

Picks from India’s start-up landscape

TELiBrahma Convergent Communications Pvt Ltd

What does it do: TELiBrahma is a mobile solutions provider which offers Bluetooth-enabled advertising solutions for cellphones (Bluetooth, a short-distance wireless technology, allows data connectivity between devices).

Investors: Inventus Capital, Ojas Venture Partners
Likely exit: M&A or IPO

Why it is hot: Advertisers need or prefer ad mediums/networks that enable or provide qualified reach, accountability of the spending in terms of measurability, rich media applications, cost-effective advertising and promotion at the point of sale or location. While existing mobile-based ad solutions aim to address the above needs of advertisers, they are dependent on service providers, and require either phones with GPS (global positioning system) or triangulation-based cellular techniques to reach customers thereby limiting scope. TELiBrahma with its nationwide network of Bluetooth enabled zones is positioned to take advantage of the emerging digital advertising landscape. “As ad spends increasingly move towards digital media/BTL with clear emphasis on measurability and relevance, we expect that TELiBrahma’s offering will do exceedingly well,” says Rajesh Srivathsa, managing partner, Ojas Venture Partners. BTL is short for below the line advertising that does not rely on traditional channels such as television, print or radio.

Click here for the source.

Good day,

Team TELiBrahma.

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TELiBrahma’s tribute to the “King of pop”.

“Michael Jackson is no more with us”. The news that made millions of fans across the globe spend their night sleepless! 

We at Telibrahma also share the same grief as the rest of his fans. After all he was an Icon who proved that talent knew no boundaries and innovation is what matters to make a difference!

Most of our employees are huge fans of MJ and we decided to pay a tribute to the king of pop, and more importantly, tribute to a real hero who inspired millions of kids to dream big!

Within 30 mins of the news in 26th June, we decided to provide fans memories of MJ that can reside on their mobile phone!

 We have worked on an animated content that provided the achievements of MJ, and took fans back to golden days of POP! This is completely a NON-COMMERCIAL activity from Telibrahma, where we just wanted to pass the memories of one of the best music personality of the century!

We have delivered the content in all our BluFi zones (Bluetooth enabled locations) across India like McDonalds, Barista, shopping malls, youth hangouts, restaurants, corporate locations etc...

The challenge was that there were no communication to the users about the content due to virtually zero turn around time! But we believed in the oldest form of communication to spread the word out – “Word of mouth”! 

We did this as a gesture of goodwill for his fans and to pay homage to a real hero. But what turned out was a result we didn’t even imagine! We have connected to over 40,000 unique fans in just two and a half days! Total number of Virals involved among peers was not accounted!

We believed that if the content is good, relevant and makes sense, users will spread the word out. And we have seen that many users were sending sms to their friends about the activity! And they have asked their friends to turn on their mobile bluetooth to receive special MJ content!

This activity proved the basics of mobile marketing: “Provide content that’s relevant and do that in an interesting way!” And more than that we have to ACT not REACT to achieve results in mobile marketing!

And our employees at TELiBrahma made it a “MJ-ONLY-DAY”! Who ever listening to music were playing ONLY Michael Jackson songs for the entire day!

Thank you MJ, for entertaining, inspiring and at last taught us few things!

Good day,

Team TELiBrahma.

Find more details about TELiBrahma, Here.

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Movie marketing solutions from TELiBrahma: Using the small screen to drive people to the big screen.

Tamilnadu (a state in southern India) easily ranks as one of the craziest movie following market in India. Added to this, there will be atleast one movie that’s hitting theaters every month. Unless the movie has big start value, it’s hard to pull the crowd to the theaters to make them experience the movie. Film producers find it’s difficult to differentiate their film from the rest in traditional marketing methods! 

To create a differentiation and a different offering for the movie crazy young fans, producers of Mutthirai an action packed romantic movie, wanted to try out a new mode of advertising in contrary to the conventional form of promoting movies and to break away from the clutter.

ASA productions partnered with TeliBrahma Convergent communications, India’s leading mobile solutions company based out of Bangalore. TeliBrahma possesses BluFi, its proprietary product, where marketers can engage with users over mobile with TeliBrahma’s 1000+ Blufi zones like Mc Donald’s, Barista, Café Coffee day, Shopping malls, Commercial streets and ability to convert any location on to an instant Bluetooth zone!

The objective is to reach out to people movie crazy fans in Chennai and to provide them a better experience about the movie on their mobile! Hence the campaign was carried out in popular hangout locations like Baristas and Shopperstop in Chennai for duration of 3 weeks. 

Users in the locations were educated about the promotions and prompted to turn their mobile Bluetooth to know more about the movie. Multiple mobile wallpapers of the movie were delivered to the users mobile along with the audio tracks from the movie. Users who wanted the complete song track were diverted to the WAP site of UTV, digital partners of ASA production and there they were able to download the full song directly on to their mobile.
This was the first time ever in the Tamil industry that an innovative mobile solution is used for a movie promotion! And for the users who were used to conventional promos, this happened to be a new experience and it was reflected in number of downloads!

We have connected to over 4000+ movie fans in the campaign period who got excited and downloaded the mobile wall papers and audio capsule of the movie. In a nutshell all fans went back with a piece of the movie which triggered a reason to watch the movie in the big screen! 

“Today, one cannot just do TV commercials and press ads to make sure a buzz for a film is created. To get the target audience of Mutthirai involved with the movie, we needed an interactive promotion. Doing Bluetooth publicity and providing wallpapers, ring tones with TeliBrahma not only helped us to create awareness about Mutthirai but also promote other paid downloads!. We wanted to leverage on the hit music of Mutthirai that became a good talking point for the movie and downloads were good way to trigger it” said Urmi Thakur, Marketing Executive of ASA productions.

Find more case studies from TELiBrahma Here.

For more information about TELiBrahma Click here.

Good day,

Team TELiBrahma.

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