"intARact" - An ideal solution to make Augmented Reality work in India.

Augmented reality is truly a disruptive tool that provides great brand engagement to consumers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer "intARact" - the augmented reality customized for Indian market.

Check out the challenges in AR and how intARact will address those challenges to make it work in India.

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Team TELiBrahma.

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Nitty-gritty of Augmented reality.

Augmented Reality (AR) adds information and meaning to a real world object or place. It is designed to bridge the gap between the reality the user is experiencing and the content. This is done by assigning Meta data to physical objects.

AR takes real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject. Contextual data added can be graphics, sounds and any other output format.

Augmented reality is associated with four critical technology needs:

• A sensor device ( To experience a real world object)
• Tracking system ( Optional to track location and orientation)
• Computing power ( To identify the sensed object)
• Information rendering ( as a overlay/ visual representation)

Augmented reality and advertising

Augmented reality enables higher levels of engagement and interactivity with the targeted consumers. When advertising based on AR is delivered through mobile, brands would benefit from the reach, engagement and measurement.

With AR, advertisers can use static objects like banner, print ads and even product displays to deliver personalized information and experience to targeted customers.

Today AR can be used for creating extremely novel and engaging applications without a large budget. These applications can enable interaction with brand, products and characters in compelling ways not previously possible.

However with its cool aspect interaction can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.

In summary AR:

• Enables exciting rich media engagements with targeted consumers
• Brings alive the static hoardings, print ads and even direct mailers by delivering dynamic content on users mobile
• Enable users to experience the products in a cooler way and download coupons, offers amongst other things
• Makes consumers to engage the amount of time they spend with the brand and campaign which not only increases brand recall but invariably leaves a stronger bonding

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Team TELiBrahma.

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A one of its kind mobile campaign to generate walk-ins to specific retail outlets!

“Sangeetha mobiles” is a leading mobile phone retailer based out of Bangalore, India. They partnered with TELiBrahma to increase walk-ins to their outlets in Bangalore during their annual sale. 

The objective was to communicate multiple offers in the promotion to the right customers and to overcome the disbelief in promotions in a competitive market. 

The campaign strategy is to target right customers at the right time and deliver relevant content to them, which is possible only with BluFi. And to make the communication relevant to their present location.

We segmented customers based on their phones as lower end, mid segment and high end handsets and we delivered relevant communication to them by delivering offers that matched their mobile profile.

“For mid segment handsets we delivered offers on Memory cards to upgrade their mobile memory!”

During the campaign our existing BluFi network in shopping malls, youth hangouts, restaurants, commercial streets etc were used for the promotions. The retailer has multiple outlets in Bangalore and in the BluFi locations near the outlet we delivered the promotional message to customers and prompted them to walk-in to the outlet by providing the address of the nearest outlet.

“Users in Bangalore Forum mall received a relevant offer along with a message to walk-in to the ‘Sangeetha’ outlet at 2nd floor for more offers and surprises.”

Needless to say, this thoughtful campaign enticed users and made them believe that this offer is like exclusively designed for them! Following are some of the statistics that proves BluFi is an effective medium for brand communications!

50000+ users were engaged to the promotions through 20+ hangout locations around Bangalore!

Footfalls of users with Bluetooth turned on in different retail locations increased from 20% to 150% during the campaign

Over 4000 users visited the store after they received offer details via BluFi!

Staggering 45% increase in footfall with Bluetooth turned on across the locations!

For detailed case study of this campaign, Click here.

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MINT: TELiBrahma is one of the promising Indian startup!

Following is the news article about TELiBrahma by one of the leading business media brand in India "MINT"

Picks from India’s start-up landscape

TELiBrahma Convergent Communications Pvt Ltd

What does it do: TELiBrahma is a mobile solutions provider which offers Bluetooth-enabled advertising solutions for cellphones (Bluetooth, a short-distance wireless technology, allows data connectivity between devices).

Investors: Inventus Capital, Ojas Venture Partners
Likely exit: M&A or IPO

Why it is hot: Advertisers need or prefer ad mediums/networks that enable or provide qualified reach, accountability of the spending in terms of measurability, rich media applications, cost-effective advertising and promotion at the point of sale or location. While existing mobile-based ad solutions aim to address the above needs of advertisers, they are dependent on service providers, and require either phones with GPS (global positioning system) or triangulation-based cellular techniques to reach customers thereby limiting scope. TELiBrahma with its nationwide network of Bluetooth enabled zones is positioned to take advantage of the emerging digital advertising landscape. “As ad spends increasingly move towards digital media/BTL with clear emphasis on measurability and relevance, we expect that TELiBrahma’s offering will do exceedingly well,” says Rajesh Srivathsa, managing partner, Ojas Venture Partners. BTL is short for below the line advertising that does not rely on traditional channels such as television, print or radio.

Click here for the source.

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Team TELiBrahma.

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