Will it work or not work?

We are currently doing a campaign for one of the famous brands. There are campaigns not only demonstrating the solution challenges we face in certain scenarios but also highlighting the fact that if the campaign is well thought, better results are bound to come for a brand.

When we decided to do this campaign, all we knew was that it was a cantor activity wherein cantor will move around the Mumbai city distributing content, mobile forms and mobile coupons from the brand.

But we started seeing great challenges as in case of any events on its first day when the actual deployment began. We met with some unforeseen problems during deployment that included unavailability of power supply (battery operated devices will not last for a 10 hour campaign). To our surprise it was not a single deployment but 5-6 different installations a day including few in slums, streets and not-so-common places in Mumbai.

But that did not dither our passion for delivery nor our technology and its robustness. Both our team and technology was ready for this challenges and pictures below will talk about this.

But that’s ok were the people ready for this? Were they turning on Bluetooth to engage with the brand on mobile? Check out these pictures.

Amazing number of people in the vicinity (more than 400 or 80% +) took no time to engage with the activity through our media (BluFi) and participated in the activation through their mobile to get a chance to dance and sip a free drink. While the results of the campaign would be shared once the activity is completed, we just wanted to share this information to explain following facts:

1. Challenges of technology and execution and how a great team and technology can live up to those challenges
2. Proof of how campaigns that connect to consumers can create wonders for the brand
3. And lastly, why we always believe that SEC “C” and rural India is lot more aware and ready for what we do as a company

Good day,

Team TELiBrahma

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When HONDA talks!

Last month, we’ve covered about “Prodcaster”, our innovation where products itself can talk to customers. We’ve also covered the case study of Chevrolet Spark which was our first Prodcasting campaign.

This month, we’ve taken the Prodcaster to the next level with Honda Jazz! Honda wanted to try out innovative marketing for the newly launched Jazz, they found BluFi an interesting platform to reach their on - the – go consumers via mobile.

During the one month activity, a Honda Jazz was enabled with BluFi and made to go around different parts of the city. Users were educated about the activity with stickers and banners pasted in the car to turn in their mobile bluetooth. When users turn their mobile bluetooth, videos, specifications and dealer details have been delivered to them.

It created a lot of buzz among the crowd since it’s a new experience for them. The results also proved the fact BluFi holds a great opportunity to create engagement with customers.

The campaign created huge buzz even before the completion. The activity was featuredin India’s leading portal for advertising, media and marketing “Afaqs!” and also in "All About Outdoor" a leading OOH trends and news portal.

Following is the detailed presentation of the campaign.

Honda Jazz

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

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