IntARactive engagement at events. A great case study.

Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite.

The Programme, with “Marketing 3.0: One to One and One to a Billion!” as its theme with interesting sessions that addresses the challenges confronting the marketing and business community in the modern era.

TELiBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”. We ave received great response for the idea which was evident in the numbers!

Mindshare Brand Equity event case study.

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Team TELiBrahma.

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Brand TVC released through mobile before the mainstream media!

Saarang is an extremely popular college festival of IIT Chennai. The festival is the biggest in the south India and draws a lot of youngsters not only from Chennai but also from other parts of the country.

The young crowd was the perfect audience for Cadbury 5Star to engage with and to provide great brand experience. We have partnered with Cadbury to enable the brand experience in a never-before-manner through BluFi. After the great success for BluFi engagement at IIT Mumbai’s Mood Indigo, Cadbury 5star wanted to take the engagement and excitement at ‘Saarang’ to the next level.

As part of the innovation, we have taken the brand TVC directly on to the palms of the consumers through mobile, even before releasing it in mainstream media! This was a great achievement for an innovative platform like BluFi which holds world of innovation possibilities for brands! This initiative also proves the fact that confidence over BluFi as a truly innovative medium is ever increasing among marketers.

We provided an exciting platform for consumers to engage with Cadbury 5Star with ideas like real-time clues to find a LOST person, invitation to users to capture their LOST moments with 5star and upload the same to BluFi etc. We have got tremendous response from the visitors and great acceptance for BluFi.

Check out more photos generated by users in official 5Star Facebook page.

Good day

Team TELiBrahma.

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Cadbury 5star + BluFi @ IIT MOOD Indigo = Excitement!

What it takes for a brand to provide exciting brand engagement? It’s the Idea! We have witnessed the power of ideas that can take the user engagement to the next level, at recent IIT Mood Indigo ‘09.

Cadbury 5star wanted to provide an exciting engagement to the visitors and make them feel “LOST” in the taste of 5star. We partnered with Cadbury and created different innovative engagement strategies during the 4 day event. The success of the campaign was reflected in the numbers and in the exciting user participation.

Check out the detailed case study below:

Cadbury 5 Star + BluFi @ IIT MOOD Indigo = Excitement!

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Team TELiBrahma.

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2010: The year of mobile?

Hi,

For almost 4 years, marketers were expecting mobile to be a dominant force in marketing. But as the years pass by, it became a prophecy which everyone believed in mobile's potential but had no idea why it hasn't happened!

But 2009 definitely has provided a great lift to mobile marketing, thanks to the recession. If the trends in 2009 is an indicator which saw major companies like Google, Apple enter the mobile game, then we,the mobile marketers have the luxury to believe that mobile has arrived!

What do you think?

Click here to register your vote!

Good day,

Team TELiBrahma.

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TELiBrahma - Highlights of 2009.

1) We love cricket:

The IPL season 2 was shifted to SA but not the spirit. TELiBrahma put in its effort recreating IPL fever through special BluFi IPL zones. Nokia, Nike, McDowell, RC, Kingfisher and Puma are few of the brands that created interesting engagements during IPL season 2 on BluFi.

TELiBrahma Continued its passion through KPL ( Karnataka premier league) when it helped Bangalore Brigadier and Sprite to deliver engagements on consumers' mobile.

Use of BluFi and its impact reached its pinnacle when TELiBrahma deployed BluFi in all 3 CLT20 stadiums and delivered real time video on demand and updates to consumers by partnering with ESPN and Sprite. CLT20 alone delivered more than 1.3 million downloads.

2) Prodcasting

TELiBrahma launched its new offering Prodcaster to create direct dialogue between products on display and consumers. Prodcasters have been used by leading brands like Toyota, Tata motors, Maruti, Honda, Chevrolet. Few other major brands are about to launch their campaign in January 2010.Autoexpo 2010 is another event where prodcasting would help major car OEM's to reach to millions of consumers. Results have been equally encouraging with each campaign out performing the others in terms of creative experience, excitement and numbers that matter.

3) IntARact

TELiBrahma made "Augmented reality" a reality in India. We overcame several technology barriers and created "IntARact" which is truly a next big platform for superior brand engagement over mobile. HSBC, NIKE and Mahindra have tasted the benefits of new technology and are planning for larger strategies. IntARact not only delivers an advertising a campaign but moves beyond to address communication challenges that the brand has!

4) BTL and Event Integrations

BluFi continue to bring huge benefits to brands as part of their BTL activations and event sponsorship. While events like instoreasia09, FICCI frames, Indiatelecom09, MoodIndigo, Kshitij, TiE TES embraced the benefits of BluFi, its brands who enjoy the real benefits of it. Cadburys, Fanta, Sprite, Samsung and many more brands used BluFi to measure, engage and create powerful ROI for their investments.

5) A profiled inventory for advertisers

BluFi now offers a much larger profiled inventory for advertisers. BluFi is the only medium through which brands can target retail, hangout and corporate locations in the country. Across deployment in Barista, CCD, Shoppers stop, Spenser, More, 60+ malls, TELiBrahma now helps advertisers to reach more than 2M consumers month on month.. We also have contracts and strategies in place to reach 5M consumers month on month by April next year. We are enabling advertisers to reach consumers based on the location, profile, handset and time and by enabling them to pay per download.

6) Awards and Recognition:

This year, TELiBrahma was recognized in global arena. We have won "Order Of Merit" certificates from PMAA for 2 of our campaigns and our Prodcaster campaign for Honda JAZZ was shortlisted as finalist in MMA global awards.

We were also featured in many publications for our innovation in mobile marketing.

Good day,

Team TELiBrahma.

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BluFi @ India Telecom 09

India Telecom 2009, fourth consecutive year of the leading international conference and exhibition is a forum for promoting Telecom for Inclusive Growth through Enterprise and Learning is one of the most awaited event in the Telecom Sector. This event is jointly organized by FICCI, DOT and Ministry of Communications & IT.

The event mainly consists of 50 Conferences and an Exhibition with 5 pavilions, over 3 days. Delegates from various verticals and industries visited this event.To provide great engagement in the event TELiBrahma partnered with the organizers for the third consecutive year!

The objective is to enable organizers to manage information among the delegates, exhibitors and the speakers. Provide a simple and a secure platform for networking at the event. Simplify the process of collecting feedback about the event from different delegates.

Our Solution:

BluFi, the proprietary solution from TELiBrahma was deployed at the event. The entire event area was converted into a Bluetooth zone. A mobile application was delivered to the mobile phones of participants at the event. The mobile application had following options:

• Users were able to view the schedule of conference and refer various details regarding the event on their mobile phones
• With the help of stall guide, users were able to look out for the different stalls under various pavilions using their mobile phone
• Networking was made simple with an inbuilt networking tool in the application. Users were able to leave their contact with the organizers through BluFi with a note mentioning their industry and their interested verticals. This information was collected through BluFi and passed on to the organizers to send across the relevant contacts to delegates as per their preferences
• Users were able to rate the conferences and various aspects of the event through mobile and leave their feedback with the organizers

Good day,

Team TELiBrahma.

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BluFi store - Redefining mobile content purchase.

TELiBrahma has come up with yet another innovative solution called “BluFi store”. Through BluFi store users can download best of the mobile content from renowned content developers at affordable cost. A first of its kind initiative in the world, where users can purchase vouchers of their choice, access different mobile content like mobile games, wallpapers, videos etc and download their favourite mobile content through BluFi!

BluFi store is available in 50+ outlets in Bangalore across locations like shopping malls, cyber cafes, medical store, stationary shops, mobile service centers, mobile retail outlets, bus ticket booking counters in the locations like Jaynagar, Banashankari, BTM layout, Madivala, Vijaynagar, Koramangala, Nagarbhavi .

At present we are receiving around 50 downloads of mobile games per day. The 2nd phase of expansion will be happening in Mumbai and Delhi. We are targeting 10 major cities in India and 10000+ outlets in the next 6 months.

Good day,

Team TELiBrahma

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