BluFi powered campaign for Toyota Fortuner.

Every month we are witnessing a great acceptance from leading brands for our “Prodcaster” idea! We’ve executed the first Prodcasting campaign for Chevrolet Spark in Forum Mall in Bangalore and it got featured in one of the leading mobile marketing new website “Mobile marketer”.

Last month we’ve taken the Prodcaster to the next level by deploying a HONDA JAZZ with BluFi and branded with call to action messages that makes users turn their mobile bluetooth engage with the car. And the activation was a great success and it’s been featured in Afaqs! and All about Outdoor.com.

This month, we’ve partnered with Toyota India to promote the newly launched SUV – Toyota Fortuner. Toyota had a planned activations in major airports in India where Fortuner was displayed in Domestic Lounge to create a direct connect with the potential audience. To provide detailed information about the car to the audience and to inspire them was a great challenge since the promoters were not always able to provide right information to the customers. To address that issue, we’ve deployed BluFi along with the car and educated users to turn on their mobile bluetooth to get the relevant information about Fortuner.

Users can access Fortuner wallpapers, hi-resolution video and an exclusive mobile application that has all details like technical specifications, advanced technology details, an option for users to view different colors of Fortuner, locate a nearest dealer etc.

The activations is a huge success and we've engaged with 23,150 unique users and registered over 70,279 downloads for the brand content in just one month of the activity!

Following is the detailed presentation of the campaign.

Toyota Fortuner

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Good day,

Team TELiBrahma.

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When HONDA talks!

Last month, we’ve covered about “Prodcaster”, our innovation where products itself can talk to customers. We’ve also covered the case study of Chevrolet Spark which was our first Prodcasting campaign.

This month, we’ve taken the Prodcaster to the next level with Honda Jazz! Honda wanted to try out innovative marketing for the newly launched Jazz, they found BluFi an interesting platform to reach their on - the – go consumers via mobile.

During the one month activity, a Honda Jazz was enabled with BluFi and made to go around different parts of the city. Users were educated about the activity with stickers and banners pasted in the car to turn in their mobile bluetooth. When users turn their mobile bluetooth, videos, specifications and dealer details have been delivered to them.

It created a lot of buzz among the crowd since it’s a new experience for them. The results also proved the fact BluFi holds a great opportunity to create engagement with customers.

The campaign created huge buzz even before the completion. The activity was featuredin India’s leading portal for advertising, media and marketing “Afaqs!” and also in "All About Outdoor" a leading OOH trends and news portal.

Following is the detailed presentation of the campaign.

Honda Jazz

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Good day,

Team TELiBrahma.

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TELiBrahma is looking out for Innovation leaders.

We are one of the leading mobile solutions companies in India, with great track record of innovative products, patented technologies, portfolio of innovative brand campaigns across the world etc. We’ve been awarded as one of the top 100 innovative startups in the world by Red Herring, and have been awarded Technology fast 50 in Asia by Deloitte and declared as one of the top Innovator in India by Nasscom. We are a bunch of wireless professionals with one common attribute: Passion towards Mobile solutions and strong belief in what we do.

And We are hiring!

When you step inside our office, you can’t find a software developer, tester, HR Admin, Sales team, marketing team, designer etc, all you can find is talented and energetic individuals who have a great passion in what they do and a high energy team atmosphere!

If you believe mobile solutions is the key to the brand communication and it will grow as a great medium for engagement and wanted to make your mark in this vibrant industry, read further and find whether we are lucky enough to accommodate you!

BTW, if you have exposure to any of social media tools like Twitter, Linkedin, Slideshare, blog, etc, it will help you to jump the queue. So please mention the IDs, blog URLs when you apply for the opening.

If you know any of your friends / relatives / colleagues whom you think an ideal person for the openings, go on and refer them. When they get selected you WILL win a Blackberry mobile, Samsung Star, Nokia Xpress music mobile phone and a cool MP3 player! There are no conditions added to this message.

1) VP/ President/CSO (1 opening), Bangalore.

Person should be above 35 years of age and preferably based in Bangalore. This is a senior management position with high visibility to investors and media. Person has to appreciate the value of being a stakeholder in a successful venture. KNOW MORE.

2) Regional head - Delhi, Mumbai (1 openings per location)

He/she should be above 25 years of age, a self starter, quick learner, dynamic and aggressive person who is passionate about selling concepts and new technologies. KNOW MORE

3) Content writer – Bangalore (1 opening):

This person will be responsible for defining and developing content across multiple platforms with direct accountability for copywriting, copyediting and proofreading website content and online marketing content like social media, micro-sites, landing pages, email templates, blogs to maximize our marketing opportunities. KNOW MORE

Interested candidates please mail your CVs to iwant2innovate@telibrahma.com and don’t forget to mention the following (all are optional):

Twitter id, Linked-in id, Facebook id, Slideshare-id, Blog URL, Referrer name and details.

Note: Also mention the Name and contact details of your referrer, if any.

Good day,

Team TELiBrahma.

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Driving enrollment for a management college using mobile.

Global School of Management science, a newly launched b-school in Delhi, India wanted to engage with the prospective students and provide a trigger to them to join the school.

The school partnered with TELiBrahma, to drive interactive engagement over mobile and to drive leads for the school.

We’ve decided to make use of the educational fair happened in Delhi. The entire exhibition area was BluFi enabled (bluetooth zone) to create an engagement with the students.

The activity created huge buzz and great results for the school.

To know more details about the campaign please CLICK HERE.

Good day,

Team TELiBrahma.

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BluFi powered Lords cricket ground during Ashes 09

The Ashes is a Test cricket series played between England and Australia. It is one of international cricket's most celebrated rivalries and dates back to 1882. 

As part of our international campaign, we deployed BluFi technology in the famous Lords cricket ground which is considered to be the place where cricket was born! To remind the fact that, TELiBrahma is the only company in the world to convert an entire cricket stadium on to a BluFi zone and to provide LIVE match updates in real time for users in the ground!

During the exciting test match at lords during 16th July 09 to 21st July 09, users in the stadium were kept engaged and provided a better match experience and additional information about Ashes, their favorite stars etc on their mobile when they were watching the match! 

During specific intervals, users were informed about the activity and were delivered exclusive Ashes content like News about both teams, facts about lords, Stats of the day, trivia, contest, mCoupons etc and the fans responded to the activity in a great way! 

The response for the activity is very encouraging and the great acceptance from the fans has proved us that they are open to innovation that helps them in providing relevant and quality content and also the opportunities for brands to create a great recall and awareness among the fans!

Good day,

TELiBrahma.

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Realtime survey using Mobile.BluFi @ Instoreasia09.

TELiBrahma was part of recently concluded “Instoreasia 09” as its mobile partner. During the event that happened for 3 days in BIEC, Bangalore, the entire location was converted in to a BluFi zone (Bluetooth zone), and visitors were educated about the campaign and were requested to turn their mobile bluetooth to experience the event on their mobile.

An exclusive mobile application from Instoreasia 09, where users can learn about the event, details of companies participating and their stalls, detailed scheduled, profile of speakers and a feedback form about the event.

We have also included a survey form in the application. Since mobile is easier to provide feedback and users have complete freedom to participate or avoid and more importantly we wanted to check the effectiveness of the mobile as a tool for getting user responses.

This is a first of its kind interactive survey conducted among the customers in real-time environment. Results of the survey were thought provoking and are listed below:

Total number of unique downloads for a 3 day B2B event was 1269.

BluFi observed a repeat foot fall of 50%-60% between day 1 and day 2, 40% between day2 and day 3, 30% on all the 3 days.

BluFi also observed a very high dwelve time of 3-4 hours on an average. 

Survey gave us some interesting stories!

More than 80% of the retailers are not satisfied with their ability to

  a. Communicate offers @ the store level

  b. Getting feedback from the consumers on instore experience

Situation was slightly better when it came to ability of users to find the products or ability of store managers to help consumers understand. In these 2 cases only 40% of them were totally unhappy and another 20% felt there is a need for improvement


Survey also included a question on challenges of using couponing

Response spread was lot more uniform when it came to couponing.

Feedback was divided between logistics, Ease of use by users, Cost of managing and analytics.

Good day,

Team Telibrahma.

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Mobile Marketer features our campaign.

We have shared our Chevy case study last month and have recieved great response from readers.

"Mobile Marketer" world's leading  news provider in mobile marketing, commerce and media found our work interesting and featured in their Advertising coverage.

You can find the complete news article HERE.

Good day,

Team TELiBrahma.

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