Invite to participate in our growth

TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

• Worlds largest network away from the operator (2000+ locations, 2M+ consumers)

• Solutions deployed in CCD, Barista, Shoppers stop, Reliance, Leading malls and others

• Solutions for Ford, Toyota, Benz, Maruti, GM, Tata, Mahindra, Cabury’s. Coco cola, GSK, HSBC, Nike, Nokia, LG, HSBC, USL, Disney amongst many

• Worlds only augmented Reality Solution that works on all handsets

• 10+ patents, Several international awards ( Including Redherring global 100, advertising related awards)

TELiBrahma, to fuel our growth strategy wants to expand its innovation base. All the below job profiles carry industry standard remuneration, Attractive ESOP’s and an accelerated career path.

Available Roles

Product Manager

Pre Sales Manager

Program Manager - Campaigns

BluFi Operations Manager

Head Sales - Mumbai

Sales – Mumbai & Bangalore

Note: There are also opening in sales, technology and marketing

Product Manager

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills

Responsibility

• Identifies possible solutions of a technology in given domain

• Extensive Market Research for product specifications, road map & positioning

• Serve as the internal and external brand ambassador for the product offering

• Analyze business opportunities within a quantitative framework by market sizing, ROI models and revenue projections

• Identifies features of the product based on the target market

• Co-ordinates for completion of the required product and demonstrations

• Co-ordinates with sales team for pitching initial pilots

• Productization including marketing collaterals, Pricing and packaging

Skill sets required

• Experience in product marketing/management

• Experience in Product conceptualization, implementation and management.

• A degree in technology (A management from a premier institute is preferred)

• Enthusiasm to learn and adapt to different domains and technologies

• Ability to interface effectively and establish quick credibility and confidence with: Engineering, Sales, Business Development, Design, and External Partners

• Great oral and written presentation skills

• Possess a good blend of understanding about business and technology

• Possess an innate curiosity for services around mobile and internet

Pre sales Manager

We are a blend of technology and marketing and no one can understand you better than we do! Here is a chance for you to move away from me too work and move in to role that gives you wider exposure. Several awards and solutions that we have built is a testimony to what a technical guy with business bent of mind can achieve. You can be part of selling solutions based on cool patent pending technologies and assured results. We would assure you of this role nurturing and sharpening your techno marketing skills much better than what many of the MBA schools can do. Note: Candidates will also have option to work on international strategies.

Job profile

• Identify capabilities of products and solutions that we have

• Identifies engagement solutions for a brand/ vertical segment based on the brief provided

• Creates techno commercial presentations and proposals

• Works with sales team across the country towards sales closure

• Coordinates with delivery team for implementation of the solution

• Provides necessary feedback for development team to improve the offerings

Skil sets required

• 4-6 years of overall experience with 2years of pre sales experience

• A degree in technology and/or management

• Understanding of web and mobile applications architecture

• Experience in creating presentations and proposals

• Enthusiasm to learn and adapt to different domains and technologies

• Tech savvy with deep understanding of social networking and other internet branding technologies

• Any exposure to advertising and media would be highly preferred

Program manager - Campaigns

15 projects that go live on a weekly basis defines the execution challenge that we offer. Are you bored of having people for the sake of billing? Have you bored of working on project specifications that never see the light? Are you bored of managing the same technologies and infrastructure for years? Do you believe its not about having more people that define your career but accomplishing superior results. Get exposed to real world problem of project management where you need to stitch together complex technology, Creative that define consumer experience, ever shortening time lines, multiple partners and users to execute projects that can’t be postponed or cancelled!. Take this challenge and you will discover a new person in you

Responsibilities

• Sets up and supervises processes,

• Owns execution, results, report and customer satisfaction

• Execution plan and approvals

• Monitors and escalates delays

• Results management by coordinating with location, deployment and activation teams

• Crisis management and coordination

• Checklist management

• Completely owns all campaigns and customer communication

Skill sets required

• Experience in managing multiple project involving multiple vendors in a SI environment

• PMI certification preferred

• A degree in technology and/or management

• Understanding of web and mobile applications architecture

• Enthusiasm to learn and adapt to different domains and technologies

• Project and team management skills

• Customer front ending, reporting, risk management

BluFi Operations Manager

Are you bored of managing a typical IT environment? Looking for challenges beyond a regular office? Would you get excited with the prospect of managing worlds largest mobile network away from the operators? Would you get excited with the chance of defining strategies, technology and processes to manage a network of 2000+ terminals in 20 different cities and reach to 100M+ consumers. A job where uptime but directly impacts downloads and revenue for the company.

Our culture suggests that you will drive this network with smarter tool, optimized planning and with lot more experimentation.

Job profile

• Plans for the deployment based on the feedback from locations and campaign execution team

• Sets processes for deployment an monitoring of network

• Identifies tools to monitor the process and results

• Owns SLA and ensures same is always met

• Inventory and asset management to ensure optimum investment

• Owns budget and cost management

Skill sets required

• 6 years of experience in managing complex and production IT environment

• PMI certification preferred

• Experience in defining processes and tools

• Project and team management skills

• Experience in running a production environment

Head Sales - Mumbai

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills

Responsibility

• Identifies solutions for brands and lock them in as a long term partners

• Build a team that thrives in defining solutions and not selling classic media products

• Serve as the internal and external brand ambassador for the product offering

• Continuously engage with brands and agencies in identifying opportunities for mobile solutions

• Constant eye on the top line-to stretch and continuously redefine goals

• Coordinates with sales and technology team for pitching initial pilots

• Also be able to manage Branch affairs

Skill sets required

• Experience in sales at a mid/senior level position

• People management skills

• Preferably a management graduate from a reputed institute

• Enthusiasm to learn and adapt to different domains and technologies

• Possess a good blend of understanding about business and technology

• Possess an innate curiosity for services around mobile and internet

Sales - Mumbai & Bangalore

Here is a chance for you to be part of a team whose products the industry talks about . Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. An organization that has cool patent pending technologies, a nationwide consumer base and a very high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills.

Responsibility

• To build a good relationship with brands and agencies.

• Account management

• Serve as the internal and external brand ambassador for the company

• Be part of every digital media plan of brands

Skill sets required

• People with 2-3 years experience.

• Preferably a management graduate from a reputed institute

• Enthusiasm to learn and adapt to different domains and technologies

• Possess a good blend of understanding about business and technology

Those who are interested are requested to send your profiles to jobs@telibrahma.com along with following information

Time required for joining

Current CTC

Linkedin, twitter and Facebook Id

Read more...

Welcome to HOLiBrahma!

Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices!

Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices!

Following is the video that captures few colorful moments of our Holi celebration.

Good day,

Team TELiBrahma.

Read more...

IntARactive engagement at events. A great case study.

Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite.

The Programme, with “Marketing 3.0: One to One and One to a Billion!” as its theme with interesting sessions that addresses the challenges confronting the marketing and business community in the modern era.

TELiBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”. We ave received great response for the idea which was evident in the numbers!

Mindshare Brand Equity event case study.

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Read more...

Brand TVC released through mobile before the mainstream media!

Saarang is an extremely popular college festival of IIT Chennai. The festival is the biggest in the south India and draws a lot of youngsters not only from Chennai but also from other parts of the country.

The young crowd was the perfect audience for Cadbury 5Star to engage with and to provide great brand experience. We have partnered with Cadbury to enable the brand experience in a never-before-manner through BluFi. After the great success for BluFi engagement at IIT Mumbai’s Mood Indigo, Cadbury 5star wanted to take the engagement and excitement at ‘Saarang’ to the next level.

As part of the innovation, we have taken the brand TVC directly on to the palms of the consumers through mobile, even before releasing it in mainstream media! This was a great achievement for an innovative platform like BluFi which holds world of innovation possibilities for brands! This initiative also proves the fact that confidence over BluFi as a truly innovative medium is ever increasing among marketers.

We provided an exciting platform for consumers to engage with Cadbury 5Star with ideas like real-time clues to find a LOST person, invitation to users to capture their LOST moments with 5star and upload the same to BluFi etc. We have got tremendous response from the visitors and great acceptance for BluFi.

Check out more photos generated by users in official 5Star Facebook page.

Good day

Team TELiBrahma.

Read more...

Cadbury 5star + BluFi @ IIT MOOD Indigo = Excitement!

What it takes for a brand to provide exciting brand engagement? It’s the Idea! We have witnessed the power of ideas that can take the user engagement to the next level, at recent IIT Mood Indigo ‘09.

Cadbury 5star wanted to provide an exciting engagement to the visitors and make them feel “LOST” in the taste of 5star. We partnered with Cadbury and created different innovative engagement strategies during the 4 day event. The success of the campaign was reflected in the numbers and in the exciting user participation.

Check out the detailed case study below:

Cadbury 5 Star + BluFi @ IIT MOOD Indigo = Excitement!

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Read more...

2010: The year of mobile?

Hi,

For almost 4 years, marketers were expecting mobile to be a dominant force in marketing. But as the years pass by, it became a prophecy which everyone believed in mobile's potential but had no idea why it hasn't happened!

But 2009 definitely has provided a great lift to mobile marketing, thanks to the recession. If the trends in 2009 is an indicator which saw major companies like Google, Apple enter the mobile game, then we,the mobile marketers have the luxury to believe that mobile has arrived!

What do you think?

Click here to register your vote!

Good day,

Team TELiBrahma.

Read more...

TELiBrahma - Highlights of 2009.

1) We love cricket:

The IPL season 2 was shifted to SA but not the spirit. TELiBrahma put in its effort recreating IPL fever through special BluFi IPL zones. Nokia, Nike, McDowell, RC, Kingfisher and Puma are few of the brands that created interesting engagements during IPL season 2 on BluFi.

TELiBrahma Continued its passion through KPL ( Karnataka premier league) when it helped Bangalore Brigadier and Sprite to deliver engagements on consumers' mobile.

Use of BluFi and its impact reached its pinnacle when TELiBrahma deployed BluFi in all 3 CLT20 stadiums and delivered real time video on demand and updates to consumers by partnering with ESPN and Sprite. CLT20 alone delivered more than 1.3 million downloads.

2) Prodcasting

TELiBrahma launched its new offering Prodcaster to create direct dialogue between products on display and consumers. Prodcasters have been used by leading brands like Toyota, Tata motors, Maruti, Honda, Chevrolet. Few other major brands are about to launch their campaign in January 2010.Autoexpo 2010 is another event where prodcasting would help major car OEM's to reach to millions of consumers. Results have been equally encouraging with each campaign out performing the others in terms of creative experience, excitement and numbers that matter.

3) IntARact

TELiBrahma made "Augmented reality" a reality in India. We overcame several technology barriers and created "IntARact" which is truly a next big platform for superior brand engagement over mobile. HSBC, NIKE and Mahindra have tasted the benefits of new technology and are planning for larger strategies. IntARact not only delivers an advertising a campaign but moves beyond to address communication challenges that the brand has!

4) BTL and Event Integrations

BluFi continue to bring huge benefits to brands as part of their BTL activations and event sponsorship. While events like instoreasia09, FICCI frames, Indiatelecom09, MoodIndigo, Kshitij, TiE TES embraced the benefits of BluFi, its brands who enjoy the real benefits of it. Cadburys, Fanta, Sprite, Samsung and many more brands used BluFi to measure, engage and create powerful ROI for their investments.

5) A profiled inventory for advertisers

BluFi now offers a much larger profiled inventory for advertisers. BluFi is the only medium through which brands can target retail, hangout and corporate locations in the country. Across deployment in Barista, CCD, Shoppers stop, Spenser, More, 60+ malls, TELiBrahma now helps advertisers to reach more than 2M consumers month on month.. We also have contracts and strategies in place to reach 5M consumers month on month by April next year. We are enabling advertisers to reach consumers based on the location, profile, handset and time and by enabling them to pay per download.

6) Awards and Recognition:

This year, TELiBrahma was recognized in global arena. We have won "Order Of Merit" certificates from PMAA for 2 of our campaigns and our Prodcaster campaign for Honda JAZZ was shortlisted as finalist in MMA global awards.

We were also featured in many publications for our innovation in mobile marketing.

Good day,

Team TELiBrahma.

Read more...

BluFi @ India Telecom 09

India Telecom 2009, fourth consecutive year of the leading international conference and exhibition is a forum for promoting Telecom for Inclusive Growth through Enterprise and Learning is one of the most awaited event in the Telecom Sector. This event is jointly organized by FICCI, DOT and Ministry of Communications & IT.

The event mainly consists of 50 Conferences and an Exhibition with 5 pavilions, over 3 days. Delegates from various verticals and industries visited this event.To provide great engagement in the event TELiBrahma partnered with the organizers for the third consecutive year!

The objective is to enable organizers to manage information among the delegates, exhibitors and the speakers. Provide a simple and a secure platform for networking at the event. Simplify the process of collecting feedback about the event from different delegates.

Our Solution:

BluFi, the proprietary solution from TELiBrahma was deployed at the event. The entire event area was converted into a Bluetooth zone. A mobile application was delivered to the mobile phones of participants at the event. The mobile application had following options:

• Users were able to view the schedule of conference and refer various details regarding the event on their mobile phones
• With the help of stall guide, users were able to look out for the different stalls under various pavilions using their mobile phone
• Networking was made simple with an inbuilt networking tool in the application. Users were able to leave their contact with the organizers through BluFi with a note mentioning their industry and their interested verticals. This information was collected through BluFi and passed on to the organizers to send across the relevant contacts to delegates as per their preferences
• Users were able to rate the conferences and various aspects of the event through mobile and leave their feedback with the organizers

Good day,

Team TELiBrahma.

Read more...

BluFi store - Redefining mobile content purchase.

TELiBrahma has come up with yet another innovative solution called “BluFi store”. Through BluFi store users can download best of the mobile content from renowned content developers at affordable cost. A first of its kind initiative in the world, where users can purchase vouchers of their choice, access different mobile content like mobile games, wallpapers, videos etc and download their favourite mobile content through BluFi!

BluFi store is available in 50+ outlets in Bangalore across locations like shopping malls, cyber cafes, medical store, stationary shops, mobile service centers, mobile retail outlets, bus ticket booking counters in the locations like Jaynagar, Banashankari, BTM layout, Madivala, Vijaynagar, Koramangala, Nagarbhavi .

At present we are receiving around 50 downloads of mobile games per day. The 2nd phase of expansion will be happening in Mumbai and Delhi. We are targeting 10 major cities in India and 10000+ outlets in the next 6 months.

Good day,

Team TELiBrahma

Read more...

Will it work or not work?

We are currently doing a campaign for one of the famous brands. There are campaigns not only demonstrating the solution challenges we face in certain scenarios but also highlighting the fact that if the campaign is well thought, better results are bound to come for a brand.

When we decided to do this campaign, all we knew was that it was a cantor activity wherein cantor will move around the Mumbai city distributing content, mobile forms and mobile coupons from the brand.

But we started seeing great challenges as in case of any events on its first day when the actual deployment began. We met with some unforeseen problems during deployment that included unavailability of power supply (battery operated devices will not last for a 10 hour campaign). To our surprise it was not a single deployment but 5-6 different installations a day including few in slums, streets and not-so-common places in Mumbai.

But that did not dither our passion for delivery nor our technology and its robustness. Both our team and technology was ready for this challenges and pictures below will talk about this.

But that’s ok were the people ready for this? Were they turning on Bluetooth to engage with the brand on mobile? Check out these pictures.

Amazing number of people in the vicinity (more than 400 or 80% +) took no time to engage with the activity through our media (BluFi) and participated in the activation through their mobile to get a chance to dance and sip a free drink. While the results of the campaign would be shared once the activity is completed, we just wanted to share this information to explain following facts:

1. Challenges of technology and execution and how a great team and technology can live up to those challenges
2. Proof of how campaigns that connect to consumers can create wonders for the brand
3. And lastly, why we always believe that SEC “C” and rural India is lot more aware and ready for what we do as a company

Good day,

Team TELiBrahma

Read more...

"intARact" - An ideal solution to make Augmented Reality work in India.

Augmented reality is truly a disruptive tool that provides great brand engagement to consumers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer "intARact" - the augmented reality customized for Indian market.

Check out the challenges in AR and how intARact will address those challenges to make it work in India.

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Read more...

Nitty-gritty of Augmented reality.

Augmented Reality (AR) adds information and meaning to a real world object or place. It is designed to bridge the gap between the reality the user is experiencing and the content. This is done by assigning Meta data to physical objects.

AR takes real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject. Contextual data added can be graphics, sounds and any other output format.

Augmented reality is associated with four critical technology needs:

• A sensor device ( To experience a real world object)
• Tracking system ( Optional to track location and orientation)
• Computing power ( To identify the sensed object)
• Information rendering ( as a overlay/ visual representation)

Augmented reality and advertising

Augmented reality enables higher levels of engagement and interactivity with the targeted consumers. When advertising based on AR is delivered through mobile, brands would benefit from the reach, engagement and measurement.

With AR, advertisers can use static objects like banner, print ads and even product displays to deliver personalized information and experience to targeted customers.

Today AR can be used for creating extremely novel and engaging applications without a large budget. These applications can enable interaction with brand, products and characters in compelling ways not previously possible.

However with its cool aspect interaction can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.

In summary AR:

• Enables exciting rich media engagements with targeted consumers
• Brings alive the static hoardings, print ads and even direct mailers by delivering dynamic content on users mobile
• Enable users to experience the products in a cooler way and download coupons, offers amongst other things
• Makes consumers to engage the amount of time they spend with the brand and campaign which not only increases brand recall but invariably leaves a stronger bonding

Good day,

Team TELiBrahma.

Read more...

Benefits of augmented reality.

User excitement: Augmented reality provides greater excitement to the end users. When users looks at a press ad, a billboard Or a t-shirt etc comes to life on their mobile, it creates excitement and results in great brand recall and word of mouth for the activity. When it’s becoming harder to provide a brand experience to consumers, Augmented reality takes the brand experience to the next level by providing great experience on the palms of the consumers.

Integration with static branding: The most exciting feature of augmented reality is its ability to transform a static brand messages like Print ads, hoardings, posters, banners etc to an interactive one! When a press ad is included with AR the ad can actually TALK to the consumers! Imagine a press ad of the newly launched product talks about the benefits of the product or plays the TVC or provides an option to request for a demo! It will provide a complete new experience to the users by eliminating the clutter and by providing rich and engaging brand experience!

Permission based advertising: Augmented reality is a complete permission based model. It make sure that only loyal and potential consumers are interacting with the brand and thus ensuring the media spillover to a greater extent and register a great brand experience to the potential and serious users of the brand.

Measurement on the media spend: AR helps brands to measure the impact of the communication in a more effective way. It is also possible to measure the total number of engagement, responses, repetitive usages, user participation, downloads from the application, viral effect, participation in survey/feedback etc.

Ensuring Consumers get the message: Augmented reality can deliver great impulse for users to look for targeted communication. Following are few examples on how AR can add value to consumers thus result in great engagement.

• Imagine user pointing his/her mobile at their credit card through mobile AR browser every time they shop to register their usage. This gives a great opportunity to deliver deals available for the users
• Users can easily get the list of deals available to them simply by pointing their mobile to the logo of your retail shop
• By pointing his AR browser @ a mall, a users can easily find out where he can find a pub that serves his favourite beer! Our solution is able to deliver liquor advertising only after users confirm that they are >21 years of age!

Good day,

Team TELiBrahma.

Read more...

Why mobile adds new dimension to augmented reality?

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Read more...

5 points to remember for a successful AR campaign.

Right Creative renderings:

The real excitement of augmented reality is in the creative aspect of the campaign. The brilliant creative in AR will create great impact for the campaign since the users are already excited with the augmented reality, and interesting creative will result in the great word of mouth for the campaign. For E.g. Users can see the route map of the nearest dealer for test drive outlet when they point their mobile camera to a hoarding with creative of newly launched car!

Right call for actions:

Even the great creative AR campaign can be easily un-noticed if there is no strong call to action! Users are new to AR and hence it takes a great call to action message to get them engaged with the brand through AR. By providing a great reason for users to interact with the campaign, engagement level with the brand will be great in augmented reality.

Educating consumers:

The success of the augmented reality campaign is also based on the clear instructions and communication about the campaign. With a great buzz for the campaign and clear instruction on how to use the AR can trigger great response and engagement with the brand. Different communication methods like announcements, promoters, digital displays, online, ambient media, social media, mainline promos etc can be used to inform and educate the consumers towards an AR campaign.

Availability on all platforms:

Success of an AR campaign depends on total number of users participating in the campaign. The application need to be made available to different mobile models, various mobile segment etc to make sure there is no disappointment for the users who shows interest towards an AR campaign. When users find that the application doesn’t work on their mobile then it will lead to a negative word of mouth for the campaign.

Distribution:

The distribution of the application plays a major role in determining the impact and success of the AR campaign. There has to be many distribution channels for the application for greater reach rather than single window delivery. BluFi can be a great medium to deliver the app to millions of users across India. BluFi can deliver the application to users by detecting different mobile models via bluetooth which is a easy option for the end consumers. Users should also be provided with other options to download the application through SMS / WAP or the website of the brand.

Good day,

Team TELiBrahma.

Read more...