TELiBrahma - Highlights of 2009.

1) We love cricket:

The IPL season 2 was shifted to SA but not the spirit. TELiBrahma put in its effort recreating IPL fever through special BluFi IPL zones. Nokia, Nike, McDowell, RC, Kingfisher and Puma are few of the brands that created interesting engagements during IPL season 2 on BluFi.

TELiBrahma Continued its passion through KPL ( Karnataka premier league) when it helped Bangalore Brigadier and Sprite to deliver engagements on consumers' mobile.

Use of BluFi and its impact reached its pinnacle when TELiBrahma deployed BluFi in all 3 CLT20 stadiums and delivered real time video on demand and updates to consumers by partnering with ESPN and Sprite. CLT20 alone delivered more than 1.3 million downloads.

2) Prodcasting

TELiBrahma launched its new offering Prodcaster to create direct dialogue between products on display and consumers. Prodcasters have been used by leading brands like Toyota, Tata motors, Maruti, Honda, Chevrolet. Few other major brands are about to launch their campaign in January 2010.Autoexpo 2010 is another event where prodcasting would help major car OEM's to reach to millions of consumers. Results have been equally encouraging with each campaign out performing the others in terms of creative experience, excitement and numbers that matter.

3) IntARact

TELiBrahma made "Augmented reality" a reality in India. We overcame several technology barriers and created "IntARact" which is truly a next big platform for superior brand engagement over mobile. HSBC, NIKE and Mahindra have tasted the benefits of new technology and are planning for larger strategies. IntARact not only delivers an advertising a campaign but moves beyond to address communication challenges that the brand has!

4) BTL and Event Integrations

BluFi continue to bring huge benefits to brands as part of their BTL activations and event sponsorship. While events like instoreasia09, FICCI frames, Indiatelecom09, MoodIndigo, Kshitij, TiE TES embraced the benefits of BluFi, its brands who enjoy the real benefits of it. Cadburys, Fanta, Sprite, Samsung and many more brands used BluFi to measure, engage and create powerful ROI for their investments.

5) A profiled inventory for advertisers

BluFi now offers a much larger profiled inventory for advertisers. BluFi is the only medium through which brands can target retail, hangout and corporate locations in the country. Across deployment in Barista, CCD, Shoppers stop, Spenser, More, 60+ malls, TELiBrahma now helps advertisers to reach more than 2M consumers month on month.. We also have contracts and strategies in place to reach 5M consumers month on month by April next year. We are enabling advertisers to reach consumers based on the location, profile, handset and time and by enabling them to pay per download.

6) Awards and Recognition:

This year, TELiBrahma was recognized in global arena. We have won "Order Of Merit" certificates from PMAA for 2 of our campaigns and our Prodcaster campaign for Honda JAZZ was shortlisted as finalist in MMA global awards.

We were also featured in many publications for our innovation in mobile marketing.

Good day,

Team TELiBrahma.

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BluFi @ India Telecom 09

India Telecom 2009, fourth consecutive year of the leading international conference and exhibition is a forum for promoting Telecom for Inclusive Growth through Enterprise and Learning is one of the most awaited event in the Telecom Sector. This event is jointly organized by FICCI, DOT and Ministry of Communications & IT.

The event mainly consists of 50 Conferences and an Exhibition with 5 pavilions, over 3 days. Delegates from various verticals and industries visited this event.To provide great engagement in the event TELiBrahma partnered with the organizers for the third consecutive year!

The objective is to enable organizers to manage information among the delegates, exhibitors and the speakers. Provide a simple and a secure platform for networking at the event. Simplify the process of collecting feedback about the event from different delegates.

Our Solution:

BluFi, the proprietary solution from TELiBrahma was deployed at the event. The entire event area was converted into a Bluetooth zone. A mobile application was delivered to the mobile phones of participants at the event. The mobile application had following options:

• Users were able to view the schedule of conference and refer various details regarding the event on their mobile phones
• With the help of stall guide, users were able to look out for the different stalls under various pavilions using their mobile phone
• Networking was made simple with an inbuilt networking tool in the application. Users were able to leave their contact with the organizers through BluFi with a note mentioning their industry and their interested verticals. This information was collected through BluFi and passed on to the organizers to send across the relevant contacts to delegates as per their preferences
• Users were able to rate the conferences and various aspects of the event through mobile and leave their feedback with the organizers

Good day,

Team TELiBrahma.

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BluFi store - Redefining mobile content purchase.

TELiBrahma has come up with yet another innovative solution called “BluFi store”. Through BluFi store users can download best of the mobile content from renowned content developers at affordable cost. A first of its kind initiative in the world, where users can purchase vouchers of their choice, access different mobile content like mobile games, wallpapers, videos etc and download their favourite mobile content through BluFi!

BluFi store is available in 50+ outlets in Bangalore across locations like shopping malls, cyber cafes, medical store, stationary shops, mobile service centers, mobile retail outlets, bus ticket booking counters in the locations like Jaynagar, Banashankari, BTM layout, Madivala, Vijaynagar, Koramangala, Nagarbhavi .

At present we are receiving around 50 downloads of mobile games per day. The 2nd phase of expansion will be happening in Mumbai and Delhi. We are targeting 10 major cities in India and 10000+ outlets in the next 6 months.

Good day,

Team TELiBrahma

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Will it work or not work?

We are currently doing a campaign for one of the famous brands. There are campaigns not only demonstrating the solution challenges we face in certain scenarios but also highlighting the fact that if the campaign is well thought, better results are bound to come for a brand.

When we decided to do this campaign, all we knew was that it was a cantor activity wherein cantor will move around the Mumbai city distributing content, mobile forms and mobile coupons from the brand.

But we started seeing great challenges as in case of any events on its first day when the actual deployment began. We met with some unforeseen problems during deployment that included unavailability of power supply (battery operated devices will not last for a 10 hour campaign). To our surprise it was not a single deployment but 5-6 different installations a day including few in slums, streets and not-so-common places in Mumbai.

But that did not dither our passion for delivery nor our technology and its robustness. Both our team and technology was ready for this challenges and pictures below will talk about this.

But that’s ok were the people ready for this? Were they turning on Bluetooth to engage with the brand on mobile? Check out these pictures.

Amazing number of people in the vicinity (more than 400 or 80% +) took no time to engage with the activity through our media (BluFi) and participated in the activation through their mobile to get a chance to dance and sip a free drink. While the results of the campaign would be shared once the activity is completed, we just wanted to share this information to explain following facts:

1. Challenges of technology and execution and how a great team and technology can live up to those challenges
2. Proof of how campaigns that connect to consumers can create wonders for the brand
3. And lastly, why we always believe that SEC “C” and rural India is lot more aware and ready for what we do as a company

Good day,

Team TELiBrahma

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"intARact" - An ideal solution to make Augmented Reality work in India.

Augmented reality is truly a disruptive tool that provides great brand engagement to consumers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer "intARact" - the augmented reality customized for Indian market.

Check out the challenges in AR and how intARact will address those challenges to make it work in India.

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

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Nitty-gritty of Augmented reality.

Augmented Reality (AR) adds information and meaning to a real world object or place. It is designed to bridge the gap between the reality the user is experiencing and the content. This is done by assigning Meta data to physical objects.

AR takes real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject. Contextual data added can be graphics, sounds and any other output format.

Augmented reality is associated with four critical technology needs:

• A sensor device ( To experience a real world object)
• Tracking system ( Optional to track location and orientation)
• Computing power ( To identify the sensed object)
• Information rendering ( as a overlay/ visual representation)

Augmented reality and advertising

Augmented reality enables higher levels of engagement and interactivity with the targeted consumers. When advertising based on AR is delivered through mobile, brands would benefit from the reach, engagement and measurement.

With AR, advertisers can use static objects like banner, print ads and even product displays to deliver personalized information and experience to targeted customers.

Today AR can be used for creating extremely novel and engaging applications without a large budget. These applications can enable interaction with brand, products and characters in compelling ways not previously possible.

However with its cool aspect interaction can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.

In summary AR:

• Enables exciting rich media engagements with targeted consumers
• Brings alive the static hoardings, print ads and even direct mailers by delivering dynamic content on users mobile
• Enable users to experience the products in a cooler way and download coupons, offers amongst other things
• Makes consumers to engage the amount of time they spend with the brand and campaign which not only increases brand recall but invariably leaves a stronger bonding

Good day,

Team TELiBrahma.

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