TELiBrahma wins ORDER OF MERIT from PMAA

Promotion Marketing Awards of Asia (PMAA), which completes a decade in 2009 marking its excellence in Asia, recognizes the very best in promotion marketing and mastery throughout Asia every year. We have nominated 2 of our campaigns in Digital category. The Jury has awarded the ORDER OF MERIT certificates to both nominations after analyzing the innovative aspect of both campaigns.

Following are the 2 campaigns that were awarded the Order of Merit certificates:

Alley: Aley is a non profit organization focusing on promotion of rural artists and their art work. Aley helps rural artists sell their pieces of art directly to the art enthusiasts and art collectors devoid of middle men.

Paintings created by the artists were converted in to wall papers with the signature and contact details of Aley, and these were delivered to the users mobile directly in all our BluFi zones. Each time user visits a luxury mall, a different content was delivered ensuring no repetition of images/content.

Results:

• More than 200000 impressions were delivered in 1 month

• Several leads were generated during the activity period

Royal Challengers:

The entire KSCA stadium was converted into a BluFi zone. Spectators were treated with instant updates from the match which is the major difference between watching the match in stadium and in cricket match. Updates include analysis from the match, team profile of Royal Challengers, images from the match and fun facts. Spectators could participate in contests predicting different outcome of the matches to win prizes (sponsored by partnering brands)

Results:

• More than 10000 registration to fan club in pre-event activities

• More than 240000 downloads over 28 hours of cricket

• Major brands like Blackberry, Britannia, Airtel, RC and Canara bank engaged with target customers through the new platform that was created

• 7 blackberry phones, t-shirts and free tickets were given to spectators as prizes

• Nearly 20% of the fans in the ground downloaded content during the match days

Good day,

Team TELiBrahma.

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BluFi powered campaign for Toyota Fortuner.

Every month we are witnessing a great acceptance from leading brands for our “Prodcaster” idea! We’ve executed the first Prodcasting campaign for Chevrolet Spark in Forum Mall in Bangalore and it got featured in one of the leading mobile marketing new website “Mobile marketer”.

Last month we’ve taken the Prodcaster to the next level by deploying a HONDA JAZZ with BluFi and branded with call to action messages that makes users turn their mobile bluetooth engage with the car. And the activation was a great success and it’s been featured in Afaqs! and All about Outdoor.com.

This month, we’ve partnered with Toyota India to promote the newly launched SUV – Toyota Fortuner. Toyota had a planned activations in major airports in India where Fortuner was displayed in Domestic Lounge to create a direct connect with the potential audience. To provide detailed information about the car to the audience and to inspire them was a great challenge since the promoters were not always able to provide right information to the customers. To address that issue, we’ve deployed BluFi along with the car and educated users to turn on their mobile bluetooth to get the relevant information about Fortuner.

Users can access Fortuner wallpapers, hi-resolution video and an exclusive mobile application that has all details like technical specifications, advanced technology details, an option for users to view different colors of Fortuner, locate a nearest dealer etc.

The activations is a huge success and we've engaged with 23,150 unique users and registered over 70,279 downloads for the brand content in just one month of the activity!

Following is the detailed presentation of the campaign.

Toyota Fortuner

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

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