Realtime survey using Mobile.BluFi @ Instoreasia09.

TELiBrahma was part of recently concluded “Instoreasia 09” as its mobile partner. During the event that happened for 3 days in BIEC, Bangalore, the entire location was converted in to a BluFi zone (Bluetooth zone), and visitors were educated about the campaign and were requested to turn their mobile bluetooth to experience the event on their mobile.

An exclusive mobile application from Instoreasia 09, where users can learn about the event, details of companies participating and their stalls, detailed scheduled, profile of speakers and a feedback form about the event.

We have also included a survey form in the application. Since mobile is easier to provide feedback and users have complete freedom to participate or avoid and more importantly we wanted to check the effectiveness of the mobile as a tool for getting user responses.

This is a first of its kind interactive survey conducted among the customers in real-time environment. Results of the survey were thought provoking and are listed below:

Total number of unique downloads for a 3 day B2B event was 1269.

BluFi observed a repeat foot fall of 50%-60% between day 1 and day 2, 40% between day2 and day 3, 30% on all the 3 days.

BluFi also observed a very high dwelve time of 3-4 hours on an average. 

Survey gave us some interesting stories!

More than 80% of the retailers are not satisfied with their ability to

  a. Communicate offers @ the store level

  b. Getting feedback from the consumers on instore experience

Situation was slightly better when it came to ability of users to find the products or ability of store managers to help consumers understand. In these 2 cases only 40% of them were totally unhappy and another 20% felt there is a need for improvement


Survey also included a question on challenges of using couponing

Response spread was lot more uniform when it came to couponing.

Feedback was divided between logistics, Ease of use by users, Cost of managing and analytics.

Good day,

Team Telibrahma.

Read more...

Mobile Marketer features our campaign.

We have shared our Chevy case study last month and have recieved great response from readers.

"Mobile Marketer" world's leading  news provider in mobile marketing, commerce and media found our work interesting and featured in their Advertising coverage.

You can find the complete news article HERE.

Good day,

Team TELiBrahma.

Read more...

Setback for SMS marketing.

We came across an interesting article with regard to SMS marketing (Click here for the article)

From our perspective, it is not just illegal but serious wastage of money and brand worth. Opting out of an ad should be as easy as changing the channel/ shutting the TV. Creativity and value for consumers should dictate user’s interest in watching an ad or marketing message.

Did we say users turn on Bluetooth because we focus on delivering them value?

Find more case studies from TELiBrahma Here.

Follow us in Twitter by Clicking Here.

Want to know more about TELiBrahma? Click here.

Good day,

Team TELiBrahma.

Read more...

A one of its kind mobile campaign to generate walk-ins to specific retail outlets!

“Sangeetha mobiles” is a leading mobile phone retailer based out of Bangalore, India. They partnered with TELiBrahma to increase walk-ins to their outlets in Bangalore during their annual sale. 

The objective was to communicate multiple offers in the promotion to the right customers and to overcome the disbelief in promotions in a competitive market. 

The campaign strategy is to target right customers at the right time and deliver relevant content to them, which is possible only with BluFi. And to make the communication relevant to their present location.

We segmented customers based on their phones as lower end, mid segment and high end handsets and we delivered relevant communication to them by delivering offers that matched their mobile profile.

“For mid segment handsets we delivered offers on Memory cards to upgrade their mobile memory!”

During the campaign our existing BluFi network in shopping malls, youth hangouts, restaurants, commercial streets etc were used for the promotions. The retailer has multiple outlets in Bangalore and in the BluFi locations near the outlet we delivered the promotional message to customers and prompted them to walk-in to the outlet by providing the address of the nearest outlet.

“Users in Bangalore Forum mall received a relevant offer along with a message to walk-in to the ‘Sangeetha’ outlet at 2nd floor for more offers and surprises.”

Needless to say, this thoughtful campaign enticed users and made them believe that this offer is like exclusively designed for them! Following are some of the statistics that proves BluFi is an effective medium for brand communications!

50000+ users were engaged to the promotions through 20+ hangout locations around Bangalore!

Footfalls of users with Bluetooth turned on in different retail locations increased from 20% to 150% during the campaign

Over 4000 users visited the store after they received offer details via BluFi!

Staggering 45% increase in footfall with Bluetooth turned on across the locations!

For detailed case study of this campaign, Click here.

Find more case studies from TELiBrahma Here.

Follow us in Twitter by Clicking Here.

Want to know more about TELiBrahma? Click here.

Good day,

Team TELiBrahma.

Read more...

Easy to get in.But no way to opt out! Is this mobile marketing?

“Hi!

Whether you like or not, every day we all get SMS Advertisements.

And of course, we do not have much control over this menace, except a blanket blocking.

Now, in India, a company has come up with a revenue sharing model. They share their advertisement revenue with us!

If you register your mobile number with them, you will get money for each SMS you receive.

Please do not forget to refer your friends too, once you are enrolled.

It will enhance your earnings via referral bonuses.

To know more log on to --------------------------------------”

This Friday morning I received the above e-mail. Funny part in the mail is that the advertisers clearly accept that they would be sending us messages whether we are for or against receiving these SMS’s. They are bribing us to receive their messages. I expect these mobile marketing firms to be a little more sensitive. This just shows that they have lost all sense of morality and just somehow want to push in their messages.

What probably they arguments are based on is that paying to consumers would be cheaper and better than investing in R&D, creative guys and working hours with agencies to come up with a good and effective ad campaign that best suits the brand etc.

They had sent this particular mail to me on my official email id which goes on to prove that they have not got their targeting right in the first place. I am sure that many of us with rather prefer to pay for not receiving spam on our mobiles and rather receive some useful stuff.

One could be interested on some mobile marketing promotions for maybe a day only. But once we opt for a promotion, things become difficult. When we wish to opt out of these SMS alerts no one knows how to stop these alerts. There is no clarity in their websites as well. Even if we found a way to opt out, we need to remember the shortcode and reply them to stop sending messages for which we need to pay a premium for the SMS!

What we need is a platform where we can choose what we want and come out of it with minimal effort. Something like we receive messages when we like by simply turning our bluetooth on and can keep them away by turning it off.

Isn't mobile marketing something that cheers up the customers rather than pushing messages on us?

Are advertisiers listening?

by Dharitri das.

Read more...