Wednesday, March 17, 2010


TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include



TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

  • Worlds largest network away from the operator (2000+ locations, 2M+ consumers)

  • Solutions deployed in CCD, Barista, Shoppers stop, Reliance, Leading malls and others

  • Solutions for Ford, Toyota, Benz, Maruti, GM, Tata, Mahindra, Cabury’s. Coco cola, GSK, HSBC, Nike, Nokia, LG, HSBC, USL, Disney amongst many

  • Worlds only augmented Reality Solution that works on all handsets

  • 10+ patents, Several international awards ( Including Redherring global 100, advertising related awards)

TELiBrahma, to fuel our growth strategy wants to expand its innovation base. All the below job profiles carry industry standard remuneration, Attractive ESOP’s and an accelerated career path.

Available Roles

Product Manager

Pre Sales Manager

Program Manager - Campaigns

BluFi Operations Manager

Head Sales - Mumbai

Sales – Mumbai & Bangalore

Note: There are also opening in sales, technology and marketing

Product Manager


Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills


Responsibility

  • Identifies possible solutions of a technology in given domain

  • Extensive Market Research for product specifications, road map & positioning

  • Serve as the internal and external brand ambassador for the product offering

  • Analyze business opportunities within a quantitative framework by market sizing, ROI models and revenue projections

  • Identifies features of the product based on the target market

  • Co-ordinates for completion of the required product and demonstrations

  • Co-ordinates with sales team for pitching initial pilots

  • Productization including marketing collaterals, Pricing and packaging

Skill sets required

  • Experience in product marketing/management

  • Experience in Product conceptualization, implementation and management.

  • A degree in technology (A management from a premier institute is preferred)

  • Enthusiasm to learn and adapt to different domains and technologies

  • Ability to interface effectively and establish quick credibility and confidence with: Engineering, Sales, Business Development, Design, and External Partners

  • Great oral and written presentation skills

  • Possess a good blend of understanding about business and technology

  • Possess an innate curiosity for services around mobile and internet

Pre sales Manager


We are a blend of technology and marketing and no one can understand you better than we do! Here is a chance for you to move away from me too work and move in to role that gives you wider exposure. Several awards and solutions that we have built is a testimony to what a technical guy with business bent of mind can achieve. You can be part of selling solutions based on cool patent pending technologies and assured results. We would assure you of this role nurturing and sharpening your techno marketing skills much better than what many of the MBA schools can do. Note: Candidates will also have option to work on international strategies.


Job profile

  • Identify capabilities of products and solutions that we have

  • Identifies engagement solutions for a brand/ vertical segment based on the brief provided

  • Creates techno commercial presentations and proposals

  • Works with sales team across the country towards sales closure

  • Coordinates with delivery team for implementation of the solution

  • Provides necessary feedback for development team to improve the offerings

Skil sets required

  • 4-6 years of overall experience with 2years of pre sales experience

  • A degree in technology and/or management

  • Understanding of web and mobile applications architecture

  • Experience in creating presentations and proposals

  • Enthusiasm to learn and adapt to different domains and technologies

  • Tech savvy with deep understanding of social networking and other internet branding technologies

  • Any exposure to advertising and media would be highly preferred

Program manager - Campaigns

15 projects that go live on a weekly basis defines the execution challenge that we offer. Are you bored of having people for the sake of billing? Have you bored of working on project specifications that never see the light? Are you bored of managing the same technologies and infrastructure for years? Do you believe its not about having more people that define your career but accomplishing superior results. Get exposed to real world problem of project management where you need to stitch together complex technology, Creative that define consumer experience, ever shortening time lines, multiple partners and users to execute projects that can’t be postponed or cancelled!. Take this challenge and you will discover a new person in you

Responsibilities

  • Sets up and supervises processes,

  • Owns execution, results, report and customer satisfaction

  • Execution plan and approvals

  • Monitors and escalates delays

  • Results management by coordinating with location, deployment and activation teams

  • Crisis management and coordination

  • Checklist management

  • Completely owns all campaigns and customer communication

Skill sets required

  • Experience in managing multiple project involving multiple vendors in a SI environment

  • PMI certification preferred

  • A degree in technology and/or management

  • Understanding of web and mobile applications architecture

  • Enthusiasm to learn and adapt to different domains and technologies

  • Project and team management skills

  • Customer front ending, reporting, risk management

BluFi Operations Manager

Are you bored of managing a typical IT environment? Looking for challenges beyond a regular office? Would you get excited with the prospect of managing worlds largest mobile network away from the operators? Would you get excited with the chance of defining strategies, technology and processes to manage a network of 2000+ terminals in 20 different cities and reach to 100M+ consumers. A job where uptime but directly impacts downloads and revenue for the company.

Our culture suggests that you will drive this network with smarter tool, optimized planning and with lot more experimentation.

Job profile

  • Plans for the deployment based on the feedback from locations and campaign execution team

  • Sets processes for deployment an monitoring of network

  • Identifies tools to monitor the process and results

  • Owns SLA and ensures same is always met

  • Inventory and asset management to ensure optimum investment

  • Owns budget and cost management

Skill sets required

  • 6 years of experience in managing complex and production IT environment

  • PMI certification preferred

  • Experience in defining processes and tools

  • Project and team management skills

  • Experience in running a production environment


Head Sales - Mumbai

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills


Responsibility

  • Identifies solutions for brands and lock them in as a long term partners

  • Build a team that thrives in defining solutions and not selling classic media products

  • Serve as the internal and external brand ambassador for the product offering

  • Continuously engage with brands and agencies in identifying opportunities for mobile solutions

  • Constant eye on the top line-to stretch and continuously redefine goals

  • Coordinates with sales and technology team for pitching initial pilots

  • Also be able to manage Branch affairs

Skill sets required

  • Experience in sales at a mid/senior level position

  • People management skills

  • Preferably a management graduate from a reputed institute

  • Enthusiasm to learn and adapt to different domains and technologies

  • Possess a good blend of understanding about business and technology

  • Possess an innate curiosity for services around mobile and internet

Sales - Mumbai & Bangalore

Here is a chance for you to be part of a team whose products the industry talks about . Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. An organization that has cool patent pending technologies, a nationwide consumer base and a very high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills.

Responsibility

  • To build a good relationship with brands and agencies.

  • Account management

  • Serve as the internal and external brand ambassador for the company

  • Be part of every digital media plan of brands

Skill sets required

  • People with 2-3 years experience.

  • Preferably a management graduate from a reputed institute

  • Enthusiasm to learn and adapt to different domains and technologies

  • Possess a good blend of understanding about business and technology


Those who are interested are requested to send your profiles to jobs@telibrahma.com along with following information

Time required for joining

Current CTC

Linkedin, twitter and Facebook Id


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Thursday, March 4, 2010

Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices!



Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices!

Following is the video that captures few colorful moments of our Holi celebration.




Good day,
Team TELiBrahma.

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Monday, February 22, 2010


Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite.

The Programme, with “Marketing 3.0: One to One and One to a Billion!” as its theme with interesting sessions that addresses the challenges confronting the marketing and business community in the modern era.

TELiBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”. We ave received great response for the idea which was evident in the numbers!

Good day,
Team TELiBrahma.

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Tuesday, January 26, 2010



Saarang is an extremely popular college festival of IIT Chennai. The festival is the biggest in the south India and draws a lot of youngsters not only from Chennai but also from other parts of the country.

The young crowd was the perfect audience for Cadbury 5Star to engage with and to provide great brand experience. We have partnered with Cadbury to enable the brand experience in a never-before-manner through BluFi. After the great success for BluFi engagement at IIT Mumbai’s Mood Indigo, Cadbury 5star wanted to take the engagement and excitement at ‘Saarang’ to the next level.

As part of the innovation, we have taken the brand TVC directly on to the palms of the consumers through mobile, even before releasing it in mainstream media! This was a great achievement for an innovative platform like BluFi which holds world of innovation possibilities for brands! This initiative also proves the fact that confidence over BluFi as a truly innovative medium is ever increasing among marketers.

We provided an exciting platform for consumers to engage with Cadbury 5Star with ideas like real-time clues to find a LOST person, invitation to users to capture their LOST moments with 5star and upload the same to BluFi etc. We have got tremendous response from the visitors and great acceptance for BluFi.

Check out more photos generated by users in official 5Star Facebook page.

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Good day

Team TELiBrahma.
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Monday, January 18, 2010




What it takes for a brand to provide exciting brand engagement? It’s the Idea! We have witnessed the power of ideas that can take the user engagement to the next level, at recent IIT Mood Indigo ‘09.

Cadbury 5star wanted to provide an exciting engagement to the visitors and make them feel “LOST” in the taste of 5star. We partnered with Cadbury and created different innovative engagement strategies during the 4 day event. The success of the campaign was reflected in the numbers and in the exciting user participation.

Check out the detailed case study below:

Cadbury 5 Star + BluFi @ IIT MOOD Indigo = Excitement!


Good day,
Team TELiBrahma.


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Friday, January 8, 2010

Hi,

For almost 4 years, marketers were expecting mobile to be a dominant force in marketing. But as the years pass by, it became a prophecy which everyone believed in mobile's potential but had no idea why it hasn't happened!

But 2009 definitely has provided a great lift to mobile marketing, thanks to the recession. If the trends in 2009 is an indicator which saw major companies like Google, Apple enter the mobile game, then we,the mobile marketers have the luxury to believe that mobile has arrived!

What do you think?

Click here to register your vote!


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Good day,
Team TELiBrahma.

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Thursday, December 31, 2009


1) We love cricket:

The IPL season 2 was shifted to SA but not the spirit. TELiBrahma put in its effort recreating IPL fever through special BluFi IPL zones. Nokia, Nike, McDowell, RC, Kingfisher and Puma are few of the brands that created interesting engagements during IPL season 2 on BluFi.

TELiBrahma Continued its passion through KPL ( Karnataka premier league) when it helped Bangalore Brigadier and Sprite to deliver engagements on consumers' mobile.

Use of BluFi and its impact reached its pinnacle when TELiBrahma deployed BluFi in all 3 CLT20 stadiums and delivered real time video on demand and updates to consumers by partnering with ESPN and Sprite. CLT20 alone delivered more than 1.3 million downloads.

2) Prodcasting

TELiBrahma launched its new offering Prodcaster to create direct dialogue between products on display and consumers. Prodcasters have been used by leading brands like Toyota, Tata motors, Maruti, Honda, Chevrolet. Few other major brands are about to launch their campaign in January 2010.Autoexpo 2010 is another event where prodcasting would help major car OEM's to reach to millions of consumers. Results have been equally encouraging with each campaign out performing the others in terms of creative experience, excitement and numbers that matter.

3) IntARact

TELiBrahma made "Augmented reality" a reality in India. We overcame several technology barriers and created "IntARact" which is truly a next big platform for superior brand engagement over mobile. HSBC, NIKE and Mahindra have tasted the benefits of new technology and are planning for larger strategies. IntARact not only delivers an advertising a campaign but moves beyond to address communication challenges that the brand has!

4) BTL and Event Integrations

BluFi continue to bring huge benefits to brands as part of their BTL activations and event sponsorship. While events like instoreasia09, FICCI frames, Indiatelecom09, MoodIndigo, Kshitij, TiE TES embraced the benefits of BluFi, its brands who enjoy the real benefits of it. Cadburys, Fanta, Sprite, Samsung and many more brands used BluFi to measure, engage and create powerful ROI for their investments.

5) A profiled inventory for advertisers

BluFi now offers a much larger profiled inventory for advertisers. BluFi is the only medium through which brands can target retail, hangout and corporate locations in the country. Across deployment in Barista, CCD, Shoppers stop, Spenser, More, 60+ malls, TELiBrahma now helps advertisers to reach more than 2M consumers month on month.. We also have contracts and strategies in place to reach 5M consumers month on month by April next year. We are enabling advertisers to reach consumers based on the location, profile, handset and time and by enabling them to pay per download.

6) Awards and Recognition:

This year, TELiBrahma was recognized in global arena. We have won "Order Of Merit" certificates from PMAA for 2 of our campaigns and our Prodcaster campaign for Honda JAZZ was shortlisted as finalist in MMA global awards.

We were also featured in many publications for our innovation in mobile marketing.

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Good day,
Team TELiBrahma.

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